Overview
Head of Social Media, Jobs in San Francisco, California, USA at Athleta
Position: Head of Social Media, Athleta
About Athleta For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration.
Collaboration
. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.
About the Role The Head of Social Media will lead a team of creative, strategic and community-focused marketers who are regularly interpreting brand needs, and finding creative ways to activate on social. This team keeps a very close eye on pop culture, trends and
innovation
. The ideal candidate must have strong
leadership
,
communication
and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs and the current cultural context.
What You’ll DoDevelop, build, and evolve our social media strategy across all existing social channels, keeping an eye on new, emerging platforms, to optimize engagement, grow follower count, and acquire a new customer demographic while keeping our current audience engaged. Own relationship with social agency partners, implementing and evolving our social playbook, and ensure the seasonal milestones and processes account for social needs.
Partner with omni content markers and creative team to ensure creative briefing approach is considered and thoughtful, and content is on brand, platform-appropriate, and brand building. Oversee the seasonal content plan/calendar, and influence seasonal brief to ensure social media first content is concepted at the beginning of the season.
Drive influencer strategy and oversee influencer agency relationships, vetting potential influencer partners and identifying rising talent. Manage and partner with macro/micro influencers on paid influencer programs to drive
brand awareness
, engagement, and elevate consumer brand perception. Provide
top talent
and brand partners with key messages, visual guidelines, and frame for their social media content creation to ensure brand voice and vision is captured and consistent.
Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners
Establish, track, and report on KPIs across paid & organic tactics per social platform and per campaign, providing actionable insights and next steps. Perform tests, competitive analysis and social listening to identify trends and consumer need gaps
Who You Are7-10 years’ experience in a social media or relevant roles, ideally in a fashion/e-commerce retail environments Brand experience is preferred and agency experience is a plus Passion, in-depth knowledge, understanding and experience with all social media platforms with a focus on Instagram and Tik Tok Demonstrated success building communities in the social space Strong visual eye and copy skills to partner with creative and editorial to bring Athleta and Athleta G!rl
to life in ways that create commu…
Title: Head of Social Media,
Company: Athleta
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
