Overview
Head of Social Media and Influencer Marketing Jobs in New York, New York, USA at UiPath
Position: Global Head of Social Media and Influencer Marketing
Location: New York
Life at Ui Path
The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our largerpurpose.
Could that be you?
Your Mission
We’re looking for a strategic leader to elevate our brand, drive engagement, and fuel demand generation throughinnovativesocial and influencer strategies. This role owns global social media, cultivates key influencers, and crafts compelling content for B2B audiences.
Success requires strongcross-functional collaboration, deep knowledge of social trends, and the ability to translate brand and product stories intoimpactfulcampaigns. The ideal candidate is a social media expert, skilled people manager, and detail-oriented executor.
Why Join Us?
Shape the future of AI-driven automation at a fast-growing company.
Work with passionate,innovativeprofessionals in adynamic environment.
Competitive salary, equity, and benefits.
If you’re a visionary social media leader who thrives in a high-impact role, we’d love to hear from you.
What you’ll do at Ui Path
Lead Global Social Media & Influencer Strategy:
Develop and execute a data-driven, multi-platform strategy to optimize engagement, grow followers, and attract new audiences. Oversee both organic and paid social initiatives.
Manage & Mentor Team:
Lead the Global Social Media team and serve as a key member of the Global Communications team.
Influencer & ThoughtLeadershipPrograms:
Build and manage relationships with influencers, analysts, and content creators to enhance brand credibility. Oversee influencer strategy, partnerships, and agency relationships. Develop executive social media strategies to amplify thoughtleadership.
Content &Community Engagement:
Collaborate with marketing and content teams to createimpactfulsocial content. Lead real-time engagement, trend analysis, and social listening to safeguard brand reputation.
Paid Social & PerformanceOptimization:
Work with demand generation and PR teams to optimize paid campaigns, refine audience targeting, and maximize impact. Integrate influencer programs into broader marketing efforts.
Global & Strategic
Collaboration:
Align social and influencer programs with global marketing strategies, ensuring local relevance. Monitor trends and allocate budgets effectively to drive business objectives.
Budget Management& Allocation:
Oversee the Global Social Media budget, ensuring resources are distributed effectively across organic, paid, influencer marketing and any other initiatives. Track spending, measure ROI, and refine strategies to maximize impact.
What you’ll bring to the team
10+ years of experience in B2B social media and influencer marketing, preferably in AI, automation, or enterprise technology.
3+ years of influencer marketing experience with B2B enterprise technology brands.
Proven track recordof scaling social media programs and executing influencer partnerships that drive measurable business outcomes.
Deep understanding of Linked In, X, Meta, You Tube and other/emerging platforms.
Stronganalytical skillswith experien…
Title: Head of Social Media and Influencer Marketing
Company: UiPath
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
