Overview
Hospice – Care Coordinator (Marketing / Business Development) Jobs in Pittsburgh, PA at Transitions Care – Pittsburgh, PA Office Location
Social Media Manager
The Social Media Manager is responsible for developing and executing a results-driven social media strategy that enhances brand awareness, engagement, and conversions. This role requires a strong background in e-commerce, direct-to-consumer (DTC), and B2B marketing, with expertise in content strategy, social-first video production, and photography. The Social Media Manager will shape the brand’s digital presence through compelling storytelling and data-driven insights.
Key Responsibilities
Develop and implement social media strategies that align with business objectives, drive audience engagement, and accelerate growth.
Lead content strategy, ensuring all social content is optimized to support brand goals and deliver value to the target audience.
Oversee the creation and production of high-quality, platform-specific video and photo content that enhances brand storytelling.
Manage and grow brand presence across key social platforms, ensuring content is tailored to each channel for maximum impact.
Monitor, analyze, and report on social media performance, leveraging insights to refine strategy and improve results.
Oversee community engagement by responding to comments, messages, and fostering interactive conversations.
Collaborate with marketing, creative, and product teams to integrate social content with broader campaigns and brand initiatives.
Stay ahead of social media trends, platform updates, and emerging digital technologies to keep the brand innovative and competitive.
Qualifications & Experience
Proven track record of driving measurable success in social media growth, engagement, and conversion.
Deep understanding of content strategy and how social media contributes to business objectives. Strong expertise in DTC, e-commerce, and B2B marketing (agency experience not required).
Advanced skills in social video production, photography, and visual storytelling.
Proficiency in social media analytics and reporting tools (Meta Business Suite, Google Analytics, etc.).
Excellent organizational, communication, and project management skills.
This role requires a strategic, creative thinker who thrives in a fast-paced digital environment. The ideal candidate will translate brand vision into engaging social content while delivering quantifiable results.
Title: Hospice – Care Coordinator (Marketing / Business Development)
Company: Transitions Care – Pittsburgh, PA Office Location
Location: Pittsburgh, PA
