Overview
Hospital and Marketing Liaison Jobs in Harwich, MA at RegalCare at Harwich
This position leads University Housing’s communication and marketing functions including development of marketing strategies and oversight of a web content management system, digital signage program and departmental publications.
Primary Responsibilities
Communications
Create and communicate a comprehensive customer communications plan for University Housing.
Compose timely student-focused emails regarding key department processes.
Ensure ADA compliance in print and electronic publications, videos and the housing website.
Marketing
Oversee new housing marketing initiatives including supervision of housing student marketing interns.
Create and implement the annual department marketing plan to promote on-campus living, including special emphasis during annual room selection.
Provide marketing research services to target and respond to new program areas and fine-tune marketing strategies. Remain proficient and aware of new media potentials and capitalize on cutting edge trends and technologies to effectively communicate with housing stakeholders.
Conceptualize, coordinate and produce print and electronic publications.
Serve as department contact for licensing issues and to ensure appropriate use of NKU and housing logos. Serve as an editor and reviewer of other housing offices’ communications/promotional materials.
Establish and maintain a complete knowledge of the local housing market for university students and update the local rental housing market report annually.
Coordinate and present housing information to returning, prospective and newly admitted NKU students and their families. Coordinate residence hall tours throughout the year for internal and external constituents.
Web Development
Oversee web operations including website and social media platforms.
Collaboration
Maintain a knowledge base of all housing functions, Division of Student Affairs functions, and general university offices.
Participate on departmental and University task forces and committees as needed, as well as participate in other professional development activities.
Policy Management
Maintain departmental policies and procedures manual ensuring all policies follow manual format and are placed in the appropriate location for access.
Qualifications
Bachelor’s degree in marketing, journalism, research, advertising and/or public relations, or related field.
Three years of professional communications or public relations work experience. Strong typing and computer skills; knowledge of Microsoft Office programs and database capabilities. Good communication skills, organization skills, and attention to detail.
Strong communication skills (e.g., excellent writing skills and copy-editing ability as well as oral presentation skills) with the ability to promote and share the impact of a program to various audiences.
Well-developed portfolio of work examples in which the applicant served as the lead designer.
Ability to work creatively and independently with excellent project and content management skills with the ability to multitask and set priorities.
Proficiency in MAC operating systems and in Adobe Creative Suite, particularly InDesign and Photoshop, as well as other office software (e.g., Word, Prezi).
Ability to understand and accurately interpret information and develop appropriate responses.
Proven ability to work collaboratively with a wide variety of constituents to creatively resolve problems and develop solutions.
Experience with mobile technology and coordinating social media activities for various accounts (e.g., Twitter, Facebook, Pinterest, YouTube and Snapchat) as well as experience with social media management systems.
Minimum Education Acceptable Equivalency Preferred Education Bachelor’s Degree Minimum Experience 3 years Salary $17.63 / hour minimum Pay Grade S67
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Title: Hospital and Marketing Liaison
Company: RegalCare at Harwich
Location: Harwich, MA
