Overview
Hotel Sales and Marketing coordinator Jobs in Lexington, KY at Hotel Lex
Position Overview:
We are seeking a highly strategic and results-driven E-commerce Marketing Manager to join our marketing team at Rockland Immunochemicals Inc., a leading manufacturer of antibodies and supporting reagents. This individual will take full ownership of Rockland’s website, ensuring it aligns with marketing objectives, drives business performance, and provides a seamless user experience. You will be responsible for the website’s overall strategy, content, SEO, performance, and continuous optimization—working cross-functionally to ensure the site supports both customer needs and business goals.
Key Responsibilities:
Website Strategy & Management: Own the website’s overall strategy and performance, ensuring it meets business goals and enhances customer engagement.
Content Creation & Optimization: Lead content development, ensuring it’s scientifically accurate and aligned with marketing campaigns, product launches, and customer needs.
SEO & Performance Monitoring: Implement SEO strategies and use tools like SEMrush, Google Search Console, and Google Tag Manager to track website performance and drive organic traffic.
Cross-Team Collaboration: Work closely with Customer Service and Technical Support teams to identify and resolve issues, improving the overall online customer experience.
CMS Management: Manage and update website content using Episerver, ensuring it’s optimized for both search engines and users.
Product Data Enrichment: Collaborate with the Project Data Manager to enhance product data on the website, ensuring it’s accurate, complete, and aligned with marketing efforts.
Lead Generation & Conversion Optimization: Optimize the website for lead generation and conversions by refining landing pages, forms, and calls-to-action.
Qualifications:
Education:
Bachelor’s degree in Biology, Life Sciences, Biotechnology, or a related field is highly preferred. A background in life sciences is essential for understanding the company’s products and translating complex scientific concepts into accessible web content.
Experience:
3-5 years of experience in website management with a focus on strategy, SEO, and content optimization. Experience working in the biotech or life sciences industry is a plus, but not required.
Skills & Knowledge:
Proven experience in website strategy, content development, and performance optimization.
Strong working knowledge of SEMrush, Google Search Console, and Google Tag Manager for SEO and performance tracking.
Experience with content management systems (e.g., Episerver, WordPress, Drupal, etc.) is required. Familiarity with Episerver is a plus but not a requirement.
Basic knowledge of HTML, CSS, and JavaScript frameworks..
Expertise in SEO best practices and driving organic search traffic.
Strong understanding of web analytics and the ability to analyze data to drive decisions.
Excellent project management skills and the ability to collaborate with cross-functional teams to meet deadlines.
Language Skills (a plus):
Proficiency in German is highly desirable to facilitate collaboration with our German-based marketing team.
Soft Skills:
Strong communication and leadership abilities.
Strategic thinker with a focus on customer experience and marketing goals.
Ability to work independently, prioritize tasks, and drive results in a fast-paced environment.
Detail-oriented with a focus on continuous improvement and optimization.
Title: Hotel Sales and Marketing coordinator
Company: Hotel Lex
Location: Lexington, KY
