Overview
I&A Associate Manager, UR Jobs in Parsippany, New Jersey, USA at Reckitt
Location: Parsippany
We are Reckitt
Home to the world’s best loved and trusted hygiene, health, and nutrition brands. Ourpurposedefines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by thispurpose.
Join us in our fight to make access to the highest quality hygiene,wellness, and nourishment a right and not a privilege.
Marketing Excellence
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world’s most loved and trusted health, hygiene and nutrition brands.
Ourpurposeand fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as apositive impacton society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship andinnovationpipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community – alongside our leading-edge Marketing Academy – your opportunities to grow and upskill will be extensive.
About the role
Excitingopportunity to join the U.S. Self-Care Insights & Analytics (I&A) team at Reckitt, working on our Upper Respiratory portfolio. This role will work with key leaders in U.S. Marketing, to ensure the voice of the consumer is an integral part of delivering the business results and executional excellence.
Our vision as an I&A team is to ensure the consumer is at the heart of everything we do, and that I&A is a strategic, commercial partner to the business. By transforming data into intelligence and insights, you will expand the way people think about the business and pro-actively impact decisions. Working with and influencing key leaders in U.S. Marketing will be critical to embed learning and drive decision making.
The Associate I&A Manager is responsible for uncovering insights and embedding knowledge that drives competitive advantage for Upper Respiratory brands (such as Mucinex, Delsym, Pediatric Mucinex, Instasoothe, Night shift etc..). In this role, you are expected to act as a consulting partner to the Marketing teams. This involves uncovering business challenges, developing a learning agenda, implementing research studies, interpreting results and building insights, and driving the learning to in-market action.
You will be expected to be a co-owner of the business, with an independent, fact-based, consumer-centric voice.
Your responsibilities
In Summary You will
* Be the expert on the U.S. Upper Respiratory consumer and champion consumer-centric decision making across the business.
* Provide high quality support to business partners by guiding interpretation of market research results, identifying patterns across studies, uncovering insight, and strongly contributing to practical action plans following research.
* Be involved in business planning & execution, including communications, localinnovationpipeline. You will be an integral member of the business team, expected to contribute to thestrategic planningby bringing a consumer lens to the identification of brand-building activities that will drive penetration.
* Have a clear understanding of business …
Title: I&A Associate Manager, UR
Company: Reckitt
Location: Parsippany, New Jersey, USA
Category: Marketing / Advertising / PR, Business
