Overview
Influencer Marketing Executive Jobs in Manchester, England, UK at Abbott Lyon
Influencer Marketing Executive  Full time About the role As the UK Influencer Executive, you will play a vital role in supporting the Influencer Manager to execute and scale influencer programs. With a focus on mid-tier influencers and gifting, you will contribute to driving
impactful
and engaging campaigns that align with Abbott Lyon’s brand vision and marketing objectives. This maternity cover role is an excellent opportunity to work within a
dynamic
and
fast-paced environment
, directly contributing to the brand’s growth and reputation.
Responsibilities Gifting Program Execution
• Coordinate the influencer gifting program, managing product selections, tracking deliveries, and ensuring timely follow-ups to maximise exposure.
• Monitor engagement and content performance from gifting activities, identifying opportunities for further amplification making sure that the ideas are tailored to our target markets and their buyer behaviour. Influencer Identification Identifying and liaising with relevant influencers that are aligned with the goals and objective of a Gifting Programme and Affiliate Programme (and other key territories if applicable). Campaign Reporting
• Compile campaign performance reports, including influencer metrics, audience engagement, and key insights.
• Analyse results to highlight successes and identify areas for improvement, providing actionable recommendations to optimise future campaigns. Influencer Events Support
• Assist in organising and executing influencer activations and events, coordinating key logistics such as venue bookings, invitations, and on-site requirements.
• Provide
hands-on
support during events, ensuring a smooth experience for all attendees and helping maximise brand visibility. Trend Monitoring
• Stay updated on influencer marketing trends, emerging platforms, and
innovative
content styles.
• Research and recommend new and upcoming influencers to enhance the brand’s influencer portfolio and maintain cultural relevance. Key Skills and Competencies
• Strong organisational skills and
attention to detail
, with the ability to manage multiple tasks and deadlines.
• Excellent
communication
and interpersonal skills to build and maintain positive relationships with influencers and stakeholders.
• Analytical mindset, with experience in compiling performance reports and interpreting data.
• Creative and proactive approach to identifying new influencer opportunities and trends.
•
Flexibility
to adapt to a
fast-paced
and
dynamic work environment
.
Experience and Requirements
• Previous experience in influencer marketing or a similar role is essential.
• Familiarity with managing mid-tier influencers and gifting programs is highly desirable.
• Knowledge of influencer tools and platforms is an advantage.
• A passion for social media, content creation, and staying ahead of trends in the influencer landscape. You’re Excited About This Opportunity Because You Will… Be an integral part of our Influencer Growth Strategy  Be a part of a fast-pace high-performing business with strong
career development
opportunities Be a part of leading campaigns in the UK Influencer Industry  We’re Excited About You Because… You have a passion for jewellery and style  You organically keep up to date with UK talent within the fashion, family and lifestyle…
Title: Influencer Marketing Executive
Company: Abbott Lyon
Location: Manchester, England, UK
Category: Marketing / Advertising / PR, Creative Arts/Media
