Overview
Influencer Marketing Manager Jobs in Gurgaon, India at Unikon.ai
About Us:
We are seeking an experienced and creative Influencer Marketing Manager to join our marketing team. As an Influencer Marketing Manager, you will be responsible for developing and executing influencer marketing strategies to promote our brand, products, and services.
Relevant 4-5 years of experience in an Influencer Marketing agency is mandatory.
Key Responsibilities:
1. Develop Influencer Marketing Strategies:
Create and implement comprehensive influencer marketing plans to reach our target audience, increase
brand awareness
, and drive sales.
2. Influencer Research and Identification:
Research and identify social media influencers who align with our brand values, target audience, and marketing goals.
3. Influencer Relationship Management:
Build and maintain strong relationships with influencers, negotiate contracts, and manage influencer partnerships.
4. Content Creation and
Collaboration:
Collaborate with influencers to create sponsored content, product reviews, and other marketing materials that meet our brand guidelines.
5. Campaign Execution and Management:
Manage the execution of influencer marketing campaigns, track performance, and optimize campaigns for better results.
6.
Budget Management
:
Manage influencer marketing budgets, track expenses, and ensure ROI is met.
7. Reporting and Analysis:
Provide regular reporting and analysis on influencer marketing campaigns, including metrics such as engagement rates, reach, and conversions.
8. Stay
Up-to-Date
with Industry Trends:
Stay current with the latest influencer marketing trends, best practices, and platform changes.
Requirements:
1. 3+ Years of
Experience:
Proven experience in influencer marketing, social media marketing, or a related field.
2. Bachelor’s Degree:
Bachelor’s degree in Marketing, Communications, or a related field.
3. Influencer Marketing Knowledge:
Strong understanding of influencer marketing platforms, tools, and best practices.
4. Social Media Expertise:
Proficiency in social media platforms, including Facebook, Instagram, Twitter, You Tube, and Tik Tok.
5.
Communication
and Negotiation
Skills:
Excellent
communication
, negotiation, and
project management
skills.
6. Analytical and
Problem-Solving
Skills:
Strong analytical and
problem-solving skills
, with the ability to interpret data and optimize campaigns.
7. Creativity and
Attention to Detail
:
High level of creativity,
attention to detail
, and ability to work in a
fast-paced environment
.
Nice to Have:
1.
Experience with
Influencer Marketing Platforms:
Experience with
influencer marketing platforms such as Aspire
IQ, HYPR, or Upfluence.
2. Certifications in Social Media or Influencer Marketing:
Certifications in social media or influencer marketing, such as Hootsuite Social Media Marketing Certification or Influencer Marketing Hub Certification.
What We Offer:
1.
Competitive Salary
and
Benefits:
Competitive salary
and
benefits package
.
…
Title: Influencer Marketing Manager
Company: Unikon.ai
Location: Gurgaon, India
Category: Marketing / Advertising / PR
