Overview
Influencer Marketing Specialist Jobs in Singapore, Singapore at Ad Astra Consultants
Direct message the job poster from Ad Astra Consultants Senior Recruitment Manager | APAC | IT & Non IT Recruitment | Head-Hunter |Project Overview:
The APAC Brand Social team is the specialty team within APAC Marketing that leads the strategy and implementation of the Client’s Brand, Social, and Creative in APAC. The team serves and enables the cross-market, cross-product, and
cross-functional teams
to bring the Client’s brands and products to consumers in the most culturally relevant, user-centric and brand-authentic way on social media.
Overall Responsibilities:
Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with the Global social influencer marketing team and local markets and product teams.
Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC.Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing.
Set a solid foundation of infrastructure, processes, governance, and guardrails for influencer marketing in APAC to safeguard the brand.
Top 3 Daily Responsibilities:
Conduct an influencer campaign, spend, and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer-term APAC influencer strategy.
Roll out the multiple global influencer programs successfully and effectively in all key APAC markets.
Test and learn the global data-driven influencer marketing approach for a 6-month pilot and consolidate learnings for scaling.
Build infrastructure and standardize tooling for APAC.Mandatory Skills/
Qualifications:
Education:
Bachelor and above.
5-8 years of relevant and deep social influencer marketing experience in the entertainment, sports or FMCG industry.
Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving for critical business gaps. Strong track record of building successful influencer programs that drive impact to brand and business results. Have leveraged a sound data-driven approach beyond pure relationships to build a sustainable influencer model. Have the creative judgment and experience to drive outstanding influencers’
collaboration
with social campaign creatives.
Have experience and thrive in a
dynamic
and
diverse
environment with multiple APAC countries and complex organizational structures. Comfortably navigate ambiguity with a strong bias toward ownership and action. Confident with senior stakeholder management across Global, Regional, and Local.
Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprinklr, etc.
Non-Essential Skills/
Qualifications:
Social-related skills such as experiences in managing social accounts, creating and publishing social content, social analytics, community management, social listening, etc.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Advertising and Marketing Industries Technology , Information and Media#J-18808-Ljbffr
Title: Influencer Marketing Specialist
Company: Ad Astra Consultants
Location: Singapore, Singapore
Category: Marketing / Advertising / PR
