Overview
Integrated Marketing Communications Strategist Jobs in Findlay, OH at Blanchard Valley Health System
Responsibilities:
Marketing Campaigns
Plan, coordinate, and execute restaurant promotions and events.
Summarize and analyze monthly marketing data; generate performance reports.
Draft marketing plans based on data insights and current trends.
Social Media Management
Manage channels (e.g., Instagram, RED) by creating/editing photos and videos.
Collaborate with a designer to design graphics (flyers, seasonal promos, menus).
Publish weekly posts, respond to comments, and optimize engagement with geotags/hashtags.
Utilize content planning tools (e.g., SocialPilot, Hootsuite).
Paid Advertising
Develop and manage paid ad campaigns on Meta platforms (Facebook, Instagram).
Track and optimize ROI.
Influencer Collaborations
Research and contact potential influencers.
Negotiate budgets and coordinate partnerships to boost brand visibility.
Email Campaigns
Collaborate with designers to send monthly campaigns (Mailchimp).
Promote special offers, holidays, and events to the subscriber list.
Website Management
Maintain and update websites (e.g., Squarespace) with accurate menus, promo pop-ups, and information.
SEO & SEM Strategies
Research and implement methods to increase online visibility and engagement.
Trend & Competitor Analysis
Monitor industry trends, competitor activities, and pricing.
Provide data-driven recommendations.
Customer Feedback & Retention
Collaborate with a designer to design feedback portals; compile and share reviews monthly.
Recommend improvements to boost satisfaction and loyalty.
Team Communication
Organize weekly/biweekly marketing meetings.
Record minutes, distribute summaries, and outline next steps.
Requirements:
Has experience or interest in food & beverage industries.
Availability work for 40 hours per week (on-site).
Understanding of emerging platforms, digital media, social media management, and measurement tools (e.g. Google Analytics).
Basic experience in website management.
Experience or interest in Photography, filming and video editing.
Fluency in English and Mandarin.
Excellent writing, editing, proofreading, and communication skills.
Proficiency in Final Cut Pro, Adobe Creative Suite experience a plus.
Ability to work effectively independently and as part of a team.
Ability to meet deadlines and anticipate next steps or needs.
Ability to multitask in a fast-paced environment.
Flexibility and self-direction.
U.S. work authorization is required.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Work Location: In person
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Title: Integrated Marketing Communications Strategist
Company: Blanchard Valley Health System
Location: Findlay, OH
