Overview
Integrated Marketing Manager Jobs in Bangalore, Karnataka, India at Inito
Job Description
As an Integrated Marketing Manager/Marketing Coordinator, you’ll play a pivotal role in shaping and executing Inito’s marketing strategy. You’ll work closely with
cross-functional teams
to develop and implement
innovative
campaigns across all digital channels, driving
brand awareness
, customer acquisition, and engagement. This role requires someone who can manage ambiguity, feel comfortable in the unknown, wear many hats, and lead with a solutions-oriented mindset, as they navigate this ever-changing,
fast-paced environment
.
Key Responsibilities:
– Campaign Planning and Execution:
– Work with the creative team to develop and execute integrated marketing campaigns, including digital, social media, email, and content marketing. Example:
Women’s Day, Mother’s Day, new product launches etc.
– Manage project timelines, budgets, and resources to ensure timely and efficient delivery.
– Ensure campaigns incorporate strong storytelling and
customer-centric
messaging to create an emotional connection with the audience.
– Develop and execute brand events at exhibitions and trade fairs across the world
– Data Analysis and Insights:
– Work with the Head of Marketing & Data team to analyze campaign performance data to identify trends and opportunities for improvement.
– Utilize data-driven insights to inform future marketing strategies and optimize campaigns.
–
Cross-Functional Collaboration:
– Work closely with the creative, product, and growth teams to ensure consistent messaging and branding.
– Be Inito’s point of contact with external agencies. Collaborate with external agencies and partners to execute marketing initiatives.
Location:
Bangalore| Hybrid.
Qualifications:
– Bachelor’s degree in Marketing, Communications, or a related field.
– 4-5 years of experience in integrated marketing.
– Strong understanding of digital marketing channels, including social media, email, and paid advertising.
– Proficiency in marketing automation tools (e.g., Hub Spot, Sendgrid) is good
–
Good analytical
skills and ability to interpret data.
– Strong
project management
skills and
attention to detail
.
– Creative mindset and ability to think outside the box.
– Excellent written and verbal
communication skills
.
Title: Integrated Marketing Manager
Company: Inito
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Communications, Marketing Strategy, Digital Marketing)
