Overview
Integrated Marketing Manager, DashPass Retention Jobs in New York, NY at DoorDash
Title: Integrated Marketing Manager, DashPass Retention
Company: DoorDash
Location: New York, NY
About The TeamDoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies that deliver for DashPass members everyday.
About The RoleWe are looking for an experienced Integrated Marketing Manager to lead the strategy, development and execution of a wide scale of initiatives that engage DashPass members, offering them a best-in-class subscription. In this role, you will use insights to develop consumer-first strategies to retain DashPass members, and work closely with cross-functional teams to ensure we are driving our business forward while serving members’ needs.
About The RoleIn this role, you will focus on retaining DashPass members by identifying ways to engage and upgrade them, so they get the best value from their membership.
You’re excited about this opportunity because you will…
Act as the lynchpin between marketing teams (CRM, Paid Media, Creative Studio), Operations, Product, Finance, and Analytics to build and execute on integrated marketing campaigns for DashPass
Identify and execute on opportunities to increase DashPass subscriber retention, while establishing the role of marketing and how we can bring more value to our members
Create process where process doesn’t exist across key DashPass retention initiatives to streamline operations and foster a productive team culture
Implement best practice across DashPass including, but not limited to, new benefit launches, seasonal occasions, tentpole campaigns, and more.
Set the quarterly marketing goals and KPIs, and set up reporting to track their progress in partnership with Analytics, S&O and channel teams.
Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal
Establish reporting cadence across performance and retention campaigns, while driving action plans to grow our paid subscriber balance and reduce churn quarter over quarter
Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams
Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate
Identify resource gaps for DashPass Marketing, and partner with your Manager and XFN partners to fill them
You Have:
We’re excited about you because…
Bachelor’s degree or higher; MBA a plus
7+ years experience in consumer marketing
Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task.
Demonstrable experience leading cross-functional workstreams and balancing multiple objectives and constraints
You put the consumer at the heart of your work and rally the business in fulfilling their needs through our products and benefits
The ability to connect with people, build relationships and influence with authority
A strategic, business-mind; you find trends in the data and look to gather audience first insights
A creat…
