Overview
Integration Specialist Jobs in Surat, India at Uplers
Uplers is hiring for one of the clients.
Position:
Technical Integration Specialist
Engagement type:
Contract for 12 months (subjected to possible extension)
Working Days:
Monday to Friday
Mode of work:
Remote
–
Work from Home
Payout to be managed by Uplers
Shift time: 6:30 PM to 3:30 AM IST
Device:
You need to use your own device. Configurations and settings will be provided by us.
Experience:
7 + Years of Experience
Skills :
Google Tag Manager, Conversion Tracking, Event Tracking, GA4, Shopify Product Feed Management, Shopify Third-Party Integrations, Tracking & Implementation
Job Description
The Technical Integration Specialist – Paid Media and Analytics is a pivotal role focusing on the technical foundation of digital media platforms, data integration of integration, and analytics. This role ensures the seamless technologies, accurate data flows, and actionable reporting insights to enable
data-driven decisions
.
While not directly responsible for campaign execution, the Specialist plays a critical
role in supporting Paid Media strategies through platform configuration, tagging, tracking, and reporting. Collaborating with the Director of
Technology Integration
, Paid Media teams, and key stakeholders, the Specialist ensures consistency, accuracy, and
innovation
in all technical aspects of media and analytics.
Responsibilities
Platform Configuration and Integration
* Configure and manage technical requirements for paid media platforms (e.g.,
Facebook Ads, Google Ads, and others).
* Set up and maintain integrations between digital media platforms and e-commerce systems (e.g., Shopify, Word Press, Woo Commerce) to ensure smooth data flows and platform connectivity.
* Optimize feeds and tracking systems to support e-commerce operations, ensuring alignment between inventory, conversions, and media platforms.
Tagging and Tracking
* Design, implement, and troubleshoot advanced tagging solutions across platforms using tools like Google Tag Manager.
* Ensure precise tracking of e-commerce transactions, customer behaviors, and key events (e.g., purchase funnels, cart abandonment) through tools such as Google Analytics 4.
* Handle specialized tracking needs, including iFrame tracking, form tracking,
server-side tagging, and custom Data Layer configurations.
Data Analytics and Reporting
* Build and maintain dashboards and reports tailored for e-commerce insights, including metrics such as ROAS, AOV, and customer lifetime value, using Looker Studio, Google Sheets, and Supermetrics.
* Conduct detailed analysis of e-commerce data flows to identify gaps, streamline processes, and provide actionable insights.
* Deliver reporting systems that link digital marketing performance with e-commerce sales, offering end-to-end visibility on campaign ROI.
E-Commerce
Collaboration
and Strategy
* Work closely with the Paid Media and e-commerce teams to ensure seamless integrations between platforms, such as tracking conversions, syncing product catalogs, and implementing
dynamic
retargeting strategies.
* Optimize tagging and integrations to enhance personali…
Title: Integration Specialist
Company: Uplers
Location: Surat, India
Category: IT/Tech, Marketing / Advertising / PR
