Overview
Junior Content Strategist Jobs in Charlotte, North Carolina, USA at Wray Ward
The Junior Content Strategist is a natural problem-solver with excellentcommunication skills. This person will work collaboratively with a team to create digital experiences that tell compelling stories and achieve results. They will work closely with the Digital Platforms Associate Director andcross-functional teamsto define challenges, uncover insights and find opportunities, translating them into actionable strategies and supporting their implementation.
This person is not expected to know everything but should be eager to learn.
Essential Duties & Responsibilities
Translate client goals into actionable strategies
Help create website information architectures, site maps and content outlines
Assess content opportunities and recommend strategies that meet client goals and deliver best-in-class user experiences
Assist in client presentations to create buy-in for recommended solutions
Evaluate client feedback and recommend refinements to help resolve issues
Work collaboratively with Digital Designers, Copywriters and Developers to ensure projects are successfully delivered
Assist in adding, updating and migrating content within content management systems
Act as a source of industry knowledge with internal and client teams
Communication Skills
Communicate clearly with Client Engagement Directors, Project Managers and other team members regarding project objectives and deliverables
Excellent written and verbalcommunication skills.
Able to clearly articulate recommendations and how you came to those conclusions
Requirements
1-3 years of experience with marketing in a digital/interactive/mobile/web environment
Basic understanding of Google Analytics, search engine and conversionoptimization, and the website development process
Self-motivated and eager to learn new things
Extremely detail-oriented
Good writing andcommunication skills
Ability to research topics with a journalistic eye for detail and accuracy and synthesize complex information
This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.
Culture Alignment
At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:
WE, NOT ME
– We check our egos at the door. As a result, we thrive in a positive,
collaborative
atmosphere that welcomes
diverse
professionals and invites everyone to contribute their best.
ASK “WHAT IF?”
– Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.
BE FEARLESS
– Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.
NAIL IT
– Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.
Our 39,000-square-foot home promotes
collaboration
and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and…
Title: Junior Content Strategist
Company: Wray Ward
Location: Charlotte, North Carolina, USA
Category: IT/Tech, Marketing / Advertising / PR
