Overview
Key Account Manager Jobs in New York, NY at Lenus
Job title: Consumer Planning Manager
Location: New York, NY, 10007
Duration: 7 months contract (possible to extend)
Salary Range: $67/hr. on W2
Job Description:
This role will help us shape the future of adult drinking experiences in the dynamic, growing Whiskies sector of the North American total beverage alcohol market. Client is seeking an energetic, experienced and hands-on Consumer Planning professional who is hungry to partner in defining, creating and implementing the insights and strategies that will define the whiskey portfolio and its encompassing existing client’s brands.
Responsibilities:
Partner in defining, creating and implementing category participation, Brand Positioning and communication strategies and efforts for key Whiskeys brands
Drive the development of consumer-first Brand Plans, by identifying, distilling and leveraging actionable consumer insights that drive growth for our business
Constantly mine for and distill fresh consumer, category, culture, competitive and contextual insights that will drive more growth
Create and implement measurement strategies to constantly monitor our brands’ performance
Partner in developing best-in-class creative briefs for comms, Media and more, to drive consumer engagement, affinity and salience as a route to constantly improving Mental Availability
Liaise with Commercial teams to align planning, performance and learning for relentless performance improvements across the portfolio, and to identify and develop interventions if market conditions demand them
Clearly identify opportunities for and challenges to consumer recruitment that inform strategic thinking on overarching vision, frameworks and ideas for our brands
Own and lead the best available understanding of what will drive the Whiskies category in the short, medium and long-term future
Design, implement and analyze qualitative and quantitative consumer learning to uncover fresh insights relevant to spirit industry, Whiskies category, competitors, consumers and culture
Develop inspiring, informational and incisive internal (and sometimes external) presentations that provide strategic guidance, grounded in consumer learning
Constantly monitor marketing landscape, as well as relevant trends in order to identify critical research and learning needs
Nurture a test and learn environment that optimizes marketing effectiveness for the short term and overtime
Drive continuous process improvements in the Planning and Insights process by integrating new and innovative approaches and methodologies
8+ years working as a Planner, Strategy or Insight Professional, in a leading consumer goods company, a Comms/Creative Agency, or a consumer research consultancy, or within more than one of these areas
A strong strategic thinker willing to both collaborate and lead the way
Proven track record of leveraging consumer and shopper insights to deliver empirically successful commercial action
Supremely comfortable with both qualitative and quantitative data sources, their analysis and use as sources of consumer insight
Analytical rigor, thought discipline and the ability to evaluate the power in multiple different sources of layered data simultaneously
A healthy challenging outlook on all new information, with high standards for the credibility and value of data
Understanding of modern theories of Brand growth and decline, and an interest in how these are evolving
Ability to inspire and influence a team of experienced Brand Marketers and Consumer Planning Directors as well as a wide range of stakeholders
Excellent facilitation skills –able to lead a team to unlock creative solutions to consumer issues
Ability to manage complexity. Distils and simplifies consumer and market knowledge from multiple sources into relevant priorities and then into clear, actionable implications
Beliefs and Behaviors:
Believes that diversity and inclusion in the workplace make a better world
Have a strong ethical duty to the consumer’s best interest and exhibits passion and curiosity about people, culture and behaviors
Inspires others to be passionate about consumers and to be excited about insights
Strong presentation skills, development of materials (data visualization, inspiring decks, etc.) and a proven ability to ‘own the room’ when presenting
Loves and champions creativity and unexpected solutions to a problem
Proactive collaborator, takes pleasure in the involvement of others and arriving at solutions and ideas together
Can direct, influence and lead a broad team; has a knack for aligning stakeholders and ‘selling ideas’
Can successfully manage at all levels of the organization with equal integrity, commitment, effort and care
Loves learning, culture at large and observing human behavior
Practical, pragmatic, results-driven, outcome-oriented, efficient operator, good multi-tasker
Cares about what consumers see from our Brands and how that lands with them
Inspires strategic rigor in everyone, ensuring Brand strategies are applied widely, consistently and effectively
Sensitive to a diverse range of audiences; able to adapt quickly and make it look effortless
Job Type: Contract
Pay: Up to $67.00 per hour
Schedule:
Day shift
Monday to Friday
Experience:
Beverage manufacturing: 8 years (Required)
Strategy: 8 years (Preferred)
Work Location: In person
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Title: Key Account Manager
Company: Lenus
Location: New York, NY
