Overview
Lead content marketing specialist Jobs in Singapore, Singapore at Castlery Inc.
Castlery is seeking a Lead Content Marketing Specialist to report to the Senior Brand Marketing Manager. This role is responsible for developing concepts and creative strategies for global marketing campaigns while ensuring brand integrity and strong consumer resonance.
Collaborating with creatives and content marketing specialists, the ideal candidate is a self-starter who can independently lead end-to-end integrated campaign planning across key markets, including Singapore, Australia, and the United States.
Areas Of Responsibilities Possess good
analytical skills
to incorporate audience data and customer insights into creative ideas
Assess suitable marketing platforms that can effectively communicate creative ideas to customers
Concept Development Develop creative concepts and passionate in pitching ideas to internal stakeholders
Practical in crafting concepts that work in-line with business objectives, KPIs and budget.
Execution Strong executional writing skills to adapt creative ideas into executional contents that work across the funnels (from
brand awareness
to driving sales conversions).Acts as a brand guardian to ensure all customer-facing contents are in-line with brand identity and TOV.Qualification Required5-7 years of experience in a marketing / advertising role that involves content writing for a B2 C organization, within the Home & Living industry as a bonus.
Strong organizational skills with attention to details
Good stakeholder management skills, and is a team player
Keen analytical mind and
solution-oriented
when faced with problems
Keen interest in mentoring and growing a team#J-18808-Ljbffr
Title: Lead content marketing specialist
Company: Castlery Inc.
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Marketing Communications, Branding Specialist / Ambassador, Marketing Strategy, Creative Advertising / Marketing)
