Overview
Lead Digital Growth Strategy, Engagement Jobs in Dallas, Texas, USA at AT&T
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. Â No relocation is offered
Position Responsibilities Digital Analytics and Insights:
· Analyze digital platform data to identify key issues, opportunities, and trends.
· Develop detailed reports and dashboards to communicate insights to
senior management
.
· Use data-driven insights to guide
strategic decision-making
and prioritization.
Customer Engagement
Strategy:
· Contribute to the development and execution of digital
communication
and engagement strategies.
· Prioritize and optimize customer messaging across digital platforms, ensuring timely and relevant delivery.
· Monitor and evaluate the effectiveness of engagement strategies and recommend improvements.
Cross-FunctionalCollaboration:
· Collaborate with
cross-functional teams
including Strategy, Traffic, Conversion, and Personalization to enhance the customer journey.
· Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of digital initiatives.
· Participate in
strategic planning
sessions to align digital growth strategies with overall business objectives.
Funnel
Optimization
:
· Develop and implement strategies to improve upper funnel engagement and click-through rates.
· Monitor performance metrics and use insights to drive
continuous improvement
.
Qualifications
· Bachelor’s degree in Marketing, Business, or a related field.
· MBA or advanced degree preferred.
· 5-7 years of experience in digital marketing or e-commerce strategy and execution, with a
proven track record
of leading engagement and conversion strategies.
· Strong understanding of digital marketing channels, tools, and best practices.
· Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.
· Excellent
leadership
,
communication
, and
project management
skills.
· Ability to manage multiple priorities and thrive in a
fast-paced environment
.
· Experience with e-commerce platforms and technologies.
· Knowledge of
customer relationship
management (CRM) systems.
· Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).
· Strategic Thinker:
Ability to develop and execute strategic initiatives that align with business goals.
· Data-Driven:
Strong
analytical skills
and the ability to use data to drive decisions and improvements.
·
Collaborative
:
Proven ability to work effectively with
cross-functional teams
and build strong relationships.
·
Innovative
:
Creative thinker who proactively identifies and solves problems.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off
and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave Paid Caregiver Leave Additional
sick leave
beyond what state and local law require may be available but is unprotected
Adoption Reimbursement D…
Title: Lead Digital Growth Strategy, Engagement
Company: AT&T
Location: Dallas, Texas, USA
Category: IT/Tech, Marketing / Advertising / PR
