Overview
Lead Marketing Analyst Jobs in Austin, TX at Electronic Arts
General Information
Locations: Austin, Texas, United States of America
Location: Austin
Country: United States of America
Location: Vancouver
Country: Canada
Role ID
208211
Worker Type
Regular Employee
Studio/Department
Marketing
Flexible Work Arrangement
Hybrid
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organization with the strategic prioritization, investments, resources, data, insights, and technology required to accelerate business outcomes in service of our goals.
The EA Marketing Analytics team is looking for an analytics professional to take on the role of Lead Analyst in Vancouver, British Columbia or Austin, TX, reporting to the Manager for Marketing Analytics. We are looking for someone who can take our analytics to a new level by digging into diverse data sets relating to our marketing campaigns, applying leading-edge data analytics techniques, extracting insights, creating data visualizations and communicating recommendations to our marketing partners in ways that create clarity, guide action, and bring impact. If you can combine this with a pioneering spirit, commitment to team success, and an interest for the video game industry, this might just be the right job for you.
Responsibilities:
Lead conversations with senior leaders, provide structured thinking and analytical recommendations with the right level of details
Work closely with marketing partners to understand their needs and deliver data analysis to support decision-making that leads to improved marketing performance, ultimately becoming a trusted advisor
Take initiative, find opportunities to make business impact, and drive for strategic change within the business
Approach analyses with minimal guidance and have structured, strategic thinking to design a plan before digging into data
Select, process, and explore data from an array of internal and third-party data sources for marketing channels such as video, social media, websites, email, and more to find the signal in the noise
Create presentations with crisp data visualizations to tell compelling data stories to partners and influence the business. Distill quantitative insights into easy to digest and intuitive presentation form
Provide advice to other analysts to help them improve analyses and provide effective feedback
Collaborate across a global network of colleagues, with teamwork as a priority
Manage multiple projects involving complex data collection, analysis and application
Qualifications:
Bachelor’s degree in STEM (Science, Technology, Engineering, and Math) field or economics. Advanced degrees preferred
5+ years relevant hands-on analytical experience, with ability to manage the analytical process and translate findings from the data into recommendations for our partners
Experience with stakeholder management, especially with senior leadership
Knowledge-of and practical experience with statistics, probability, and hypothesis testing
Strong SQL skills including experience querying complex datasets from a variety of multiple sources
Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models using methods like correlation analysis, regression modeling, cluster analysis
Able to operationalize abstract questions into a quantitative investigation and tackle them in a data-driven manner
Strong analytical, problem-solving, and critical thinking skills
Strong communication skills – regular project updates, communication with and across teams, and analytical “storytelling”
You have the enthusiasm and motivation to challenge thinking and promote meaningful change
You view challenges as opportunities and enjoy solving problems and removing obstacles
COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). BASE SALARY RANGES
British Columbia (depending on location e.g. Vancouver vs. Victoria)
$115,100 – $161,200 CAD
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Title: Lead Marketing Analyst
Company: Electronic Arts
Location: Austin, TX
