Overview
Lead Media Buyer Jobs in Los Angeles, California, USA at Electronic Arts
General Information
Locations:
Redwood City, California, United States of America
Location:
Los Angeles – Chatsworth Country:
United States of America
Location:
Kirkland Country:
United States of America
Location:
Vancouver Country:
Canada
Role
207538
Worker Type
Regular Employee
Studio/Department
Central Mobile Team
Flexible Work Arrangement
Hybrid
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including EA Sports, Plants vs. Zombies, Sims, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We are looking for a Lead Media Buyer to join the EA Mobile Growth Organization.
Responsibilities Functional expert in media buying and user acquisition
Work with UA
Leadership
to execute on and lead UA performance for FC Mobile Develop and build strategic partnerships with key studio and product stakeholders
Lead team ideas and
innovation
through ambiguous industry changes, i.e. privacy, measurement
Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap
Always want to improve the growth marketing team with knowledge sharing and hypothesis testing
Take ownership of the entire UA budget for FCM while potentially juggling multiple projects
Requirements4+ years of experience in mobile media buying / user acquisition / performance marketing
Strong knowledge of attribution
Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats
Experience inspiring team members at any level to incite growth and curiosity
BA/BS Degree in marketing/finance or equivalent Quantitative field
Experience
building relationships
with third-party media partners with an emphasis on paid social platforms like FB/IG, Tik Tok, Google Experience working in a metric-driven role focused on return on investment
Passion/knowledge for video games
Knowledge of Excel, SQL and Microsoft office / google applications
Comfortable managing multi million dollar budgets
This job is for you if…You want to be a part of an elite data-driven mobile marketing unit
You want to be a part of building technology to help us improve our approach to the mobile a…
Title: Lead Media Buyer
Company: Electronic Arts
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR, Entertainment & Gaming
