Overview
Lead MH and Branding Copper Jobs in Noida, Uttar Pradesh, India at Aditya Birla Group
Title: Lead MH and Branding Copper
Company: Aditya Birla Group
Location: Noida, Uttar Pradesh, India
Job PurposeThe Lead MH Copper at Birla Copper plays a pivotal role in driving Mission Happiness (MH) principles within the Copper Sales & Marketing function. This role is responsible for fostering a customer-centric culture, understanding customer needs, and developing innovative marketing and branding strategies to deliver exceptional solutions that delight customers.
Job ContextHindalco’s copper division, Birla Copper, operates one of the largest single location custom copper smelters in the world. The custom copper smelter at Dahej in the state of Gujarat (west coast of India) houses three copper smelters, three refineries, two rod plants, a captive power plant, a captive oxygen plant, phosphoric acid plant, di-ammonium phosphate plant, precious metal recovery plant, captive jetty and other utilities.
Hindalco produces LME grade copper cathodes, continuous cast copper rods in various sizes, and precious metals like gold and silver. Hindalco is one of the major manufacturers of 19.6mm diameter copper rods, which is used for railway electrification. The co-product, sulphuric acid, is partly utilised to produce phosphoric acid and fertilisers like di-ammonium phosphate (DAP).
Birla Copper currently enjoys the status of market leader in the market; however, impending competitions may shake the market landscape. So, in order to maintain the status as market leader it is important that proactive steps are taken, and the copper metal industry is undergoing significant transformations due to evolving market dynamics, technological advancements, regulatory changes, and global competition. In this context, the incumbent will work closely with stakeholders across the organization to gather market intelligence, monitor competitive landscapes, and identify opportunities and threats impacting the industry.
Birla Copper caters to more than 300 customers in the Copper stream. With increasing supply and demand, it is important that Birla Copper ensures a strong bond between customers & business and engagement with customers and that demand outgrows supply through greater adoption at the consumer and customer level. The business is price sensitive and therefore it is important to build a strong customer relationship to ensure that customers stick to Hindalco as their preferred source of supply. This would require understanding and analyzing customer behavior, mapping customer journeys, designing appropriate solutions, testing and implementation of solutions developed and feedback mechanisms. A well-coordinated plan of action which is goal congruent can help build a strong customer centric organization which can enable creation and long-term retention of existing and potential customers in the business.
Key Result AreasKRASupporting ActionsKRA1 Performance Monitoring
Track and analyze key performance indicators (KPIs) such as customer satisfaction scores, market share, and revenue growth to evaluate the effectiveness of marketing initiatives.
Implement tools and processes for gathering customer feedback, conducting surveys, and monitoring customer satisfaction metrics.
KRA10 Performance Monitoring
Track and analyze key performance indicators (KPIs) such as customer satisfaction scores, market share, and revenue growth to evaluate the effectiveness of marketing initiatives.
Implement tools and processes for gathering customer feedback, conducting surveys, and monitoring customer satisfaction metrics.
KRA11 Continuo…
