Overview
Lead Product Marketing Manager, C3 Agentic AI Platform Jobs in Redwood City, CA at C3 AI
Position Description:
Infinite Electronics is seeking a dynamic and strategic Marketing Research Manager to lead customer and brand research initiatives that inform marketing, sales, and broader business decisions. This role will be instrumental in deepening our understanding of our diverse customer base.
This is a unique opportunity for a self-starter and problem-solver who seeks an opportunity to build new research capabilities. The ideal candidate will be proactive, resourceful, and customer obsessed and will thrive on finding innovative ways to help the business make more customer-centric decisions.
General Duties and Responsibilities:
Customer Research: Design and implement research initiatives with current and potential customers to uncover insights into customer needs, pain points, and decision-making processes. Leverage learnings to develop comprehensive customer personas and customer journey maps to be leveraged by sales, marketing, and product teams.
Customer Segmentation: Lead the creation of enterprise-wide customer segmentation frameworks to drive targeted sales and marketing initiatives.
Brand Awareness and Consideration: Conduct brand awareness, consideration, and preference studies to inform marketing strategies and measure campaign impact.
Competitive Analysis: Conduct periodic competitive research to inform opportunities for target audiences, and strategic planning.
Voice of the Customer: Develop and manage Voice of the Customer (VoC) programs to capture insights that influence marketing, e-commerce, and overall customer experience strategies.
Continuous Ad-Hoc Research: Perform ongoing, ad-hoc research to address emerging business needs and provide timely insights to support strategic decisions.
Program Building: Establish and scale new research programs, processes, and best practices that align with business goals and drive actionable insights.
Cross-Functional Collaboration: Partner with internal teams, including marketing, e-commerce, product management, and sales, to integrate research insights into strategic planning.
Data Presentation: Deliver compelling and actionable insights through reports and presentations to leadership and cross-functional stakeholders.
Education and Experience:
Bachelor’s degree in marketing, Market Research, Business, Psychology, or a related field.
5+ years of experience in market research, customer insights, or a related field.
Demonstrated success in building and scaling new programs or functions.
Preferred Qualifications:
Master’s degree is a plus.
Experience in the electronics or technology industry.
Skills:
Expertise in quantitative and qualitative research methodologies.
Proficiency with research tools and platforms.
Strong analytical skills and experience translating data into actionable insights.
Excellent communication and presentation skills.
Proven ability to work independently and drive initiatives in a remote environment.
Strategic thinker with a customer-first approach, a proactive attitude, and a passion for problem-solving and innovation.
Physical Job Requirements:
Prolonged periods of sitting at a desk and working on a computer.
Constantly communicates with employees and leaders, both verbally and in writing.
Reports To: Vice President of Marketing
Accommodation: Candidates for the position should be able to perform essential job duties in described work environment with or without accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Equal Employment Opportunity
Infinite Electronics is proud to be an Equal Employment Opportunity and Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, marital status, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse workforce and we actively encourage women, minorities, people with disabilities and veterans to apply.
Title: Lead Product Marketing Manager, C3 Agentic AI Platform
Company: C3 AI
Location: Redwood City, CA
