Overview
Lifecycle Marketing Manager Jobs in Québec, Quebec, Canada at Happy Koala
Title: Lifecycle Marketing Manager
Company: Happy Koala
Location: Québec, Quebec, Canada
Before you dive deeper, please note the following key points:
Happy Mammoth is an e-commerce company driven by performance. You can learn more at https://happymammoth.com/ This is a full-time fully remote contractor role We are seeking someone with a strong background in B2C marketing and direct-response marketing principles Although the role is remote, the candidate must be available during EU hours (GMT) What you will get:
A strong and flexible salary package Paid holidays The flexibility of remote work from any location worldwide, whether it’s your home, a co-working space, or a cafe. A vibrant, inclusive, and nurturing work environment with talented colleagues from across the globe The chance to contribute to the ongoing expansion of our global presence Flexible working hours Opportunities for professional growth and development Free access to books, courses, and other resources to enhance and broaden your skill set. A dynamic workplace with diverse challenges, bringing excitement and variety to each day. A chance to join our top mission to inspire positive health changes and help clients rediscover fulfilling lives. Why You Should Apply for the Lifecycle Marketing Manager Role at Happy Mammoth : At Happy Mammoth, we’re on a mission to empower women’s health through natural, science-backed supplements focused on gut, digestive, and hormonal wellness. Our rapidly growing e-commerce brand is dedicated to making a meaningful, lasting impact on our customers’ lives—and as our Lifecycle Marketing Manager, you’ll play a crucial role in this journey. In this role, you’ll have the chance to lead innovative strategies that strengthen customer loyalty, improve customer lifetime value, and drive back-end revenue growth. You’ll be part of a talented, international team of over 30 professionals, working in a collaborative, growth-oriented environment that values new ideas and shared successes. With our ongoing global expansion, you’ll be joining us at an exciting time with opportunities for professional growth, development, and career advancement What is the Lifecycle Marketing Manager role? In simple words, you’ll help us sell more products to our existing customers. This means, you’ll be responsible for coming up and executing new ideas that will boost our rebuy rate and lead to higher LTV and AOV. Some of your tasks will include analyzing what we do currently and doubling down on things that work, finding trends that can help us boost our back-end revenue, implementing new programs, campaigns, or structures dedicated to increasing the revenue coming from our email and SMS list. For example — an improved subscription model that makes people stay subscribed for longer. Loyalty programs and campaigns. Referral programs — and so on. Your actions will have a huge impact because of the sheer size of our lists — which is an amazing credibility factor for you as a specialist. This is a management-level position, so prior experience in leading and mentoring teams is essential Responsibilities :
Campaign Development: Design, implement, and manage high-converting email and SMS campaigns to retain, engage, and re-engage existing customers. Optimizing LTV and AOV: Developing strategies to increase customer Lifetime Value and Average Order Value through retention initiatives. Developing and Optimize retention-focused KPIs: Establish specific KPIs to measure retention rates, churn, and overall success Loyalty Pro…
