Overview
Lifecycle Marketing Specialist Jobs in Greater Boston at Supertri
Title: Lifecycle Marketing Specialist
Company: Supertri
Location: Greater Boston
About Us:
supertri is an award winning brand with a mission: To Inspire The Competitor In Everyone. supertri has become known for its world class blend of inspiration and entertainment, bringing together a revolutionary professional racing League, unique and innovative formats, including the multi-award winning supertri E, and iconic mass participation events. We build communities through everything we do with the ultimate goal of achieving our mission and inspiring everyone to find the competitor within.
The Role:
We seek a creative, data-driven, and highly motivated Lifecycle Marketing Specialist to assist with CRM strategy, lead with campaign implementation, and oversee database growth. This role will be responsible for developing and managing CRM campaigns to enhance participant engagement, increase retention, and optimize customer lifetime value across all segments of our audience. This role will require knowledge of CRM systems, ticketing and registration providers, email marketing, data analytics, and loyalty programs. This role currently has one direct report. International travel to supertri professional and mass participation events may be required.
Position Location:
Remote – East Coast, USA
Responsibilities
CRM Strategy Development:
Design and implement a comprehensive CRM strategy to attract, engage, and retain triathlon participants and fans.
Build segmented marketing campaigns tailored to mass participation athletes, professional racing fans, and event spectators.
Develop personalized customer journeys and lifecycle marketing plans, from registration through post-event engagement.
Email Marketing & Campaign Management:
Create, execute, and manage email marketing campaigns, including newsletters, event communications, sales messaging, segmented offers, and post-race surveys.
Optimize email content, A/B testing subject lines, CTAs, and other variables to improve open and conversion rates.
Manage audience segmentation to increase desired outcomes
Data Management & Reporting:
Own and manage the CRM database, ensuring accurate and up-to-date customer information.
Analyze customer data to gain insights into behavior, preferences, and trends, making recommendations for targeted campaigns.
Regularly report on CRM metrics (e.g., open rates, conversion rates, customer lifetime value) and optimize strategies accordingly.
Coordinate with the event registration platform to ensure seamless integration and data flow into the CRM.
Customer Journey & Retention:
Map the customer journey from awareness through event participation and post-event engagement.
Identify opportunities to enhance the participant experience and drive retention for future events.
Develop loyalty programs, referral incentives, and other initiatives to increase repeat participation in mass triathlons and engagement with professional triathlon events.
Customer Feedback & Experience:
Use customer feedback tools, surveys, and analytics to monitor satisfaction and improve the overall participant experience.
Actively engage with customers to address any issues or concerns related to the triathlon events.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience in CRM management, with a focus on segmentation, retention, and lifecycle marketing.
Familiarity with CRM platforms (e.g., Salesforce, HubSpot, ActiveCampaign) and email/SMS marketing tools (e.g., Mailchimp, …
