Overview
Lifecycle Marketing Specialist Jobs in San Francisco, CA at Quizlet
Title: Lifecycle Marketing Specialist
Company: Quizlet
Location: San Francisco, CA
About QuizletInspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.
Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests — including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals.
Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.
To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.
About The TeamQuizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users. Our goal is to take an innovative, creative, and analytical approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels. We are a team that values consumer empathy, constant testing & iteration, and cross-functional collaboration.
About The RoleWe’re looking for a Lifecycle Marketing Specialist to help drive engagement, retention, and conversions through personalized, data-driven marketing campaigns. This role will focus on executing and building lifecycle campaigns across email, push notifications, and in-app messaging while contributing to strategy for specific audiences within our broader file.
If you’re passionate about marketing automation, customer engagement, and data-driven decision-making, this is the perfect opportunity to grow your skills while making a measurable impact.
Our colocation work model supports employees both remotely and onsite each week. Employees are required to be in the office on Monday, Wednesday, and Thursday and as needed by their manager or the company. This hybrid working environment facilitates collaboration, increases work efficiency, and enhances employee growth.
In This Role, You Will
Build, test, and launch lifecycle marketing campaigns in Braze, ensuring accuracy, functionality, and a seamless user experience
Partner cross-functionally with Engineering, Product, and Data teams to define campaign logic and integrate new events and user attributes for more personalized messaging
Brainstorm and execute creative campaign ideas that engage, delight, and drive meaningful interactions with the Quizlet audience, managing the full campaign lifecycle from ideation to execution, analysis, and optimization
Develop and run A/B tests to continuously refine messaging, content, and targeting, optimizing campaign performance based on data-driven insights
What You Bring To The Table
3+ years of working on a high-performance Lifecycle Marketing team
Attention to detail
Ability to write compelling copy for various audiences
Foundational knowledge of campaign build and execution in Lifecycle channels, such as email, push, an…
