Overview
LOSSAN Marketing & Communications Manager Jobs in Los Angeles, California, USA at Mosaec
Orange, California, About the LOSSAN Rail Corridor Agency:
The Los Angeles – San Diego – San Luis Obispo (LOSSAN) Rail Corridor is a joint powers authority that works to increase ridership, revenue, capacity, reliability, coordination, and safety on the coastal rail line between San Diego, Los Angeles, and San Luis Obispo. The LOSSAN Agency assumed management responsibility for the Pacific Surfliner service in July 2015, following the execution of an interagency transfer agreement with the state of California.
The Pacific Surfliner travels along a 351-mile coastal rail route through San Diego, Orange, Los Angeles, Ventura, Santa Barbara, and San Luis Obispo counties, serving 29 stations. It is the busiest state-supported intercity passenger rail route in the United States with 24 daily trains and annual ridership of nearly 3 million. The LOSSAN Agency is staffed by the Orange County Transportation Authority.
Overview:
Under general direction, manages and directs marketing and customer communications activities to support the Amtrak Pacific Surfliner, the busiest state-supported intercity passenger rail service in the United States. Provides oversight of LOSSAN Agency marketing section, which is responsible for digital marketing, creative services, and website development, from planning through implementation, including market research, graphic design, print and digital advertising, media buying, email marketing, customercommunication, and social media.
Responsible for increasingbrand awareness, positive perception, trial usage, andcustomer retentionon the Pacific Surfliner intercity rail service utilizinginnovativeand cost-effective marketing programs and strategies.
This is an exempt position in Salary Grade 220:
Min $ – Mid $ – Max $ annually. The starting salary will be within this range based on qualifications. The posting will remain open until filled.
Responsibilities:
This list is intended to indicate the general nature and level of work performed by employees within this classification and is not designed to be interpreted as an exhaustive listing of all tasks required of employees assigned to this job.
Displays High Integrity & Honesty:
Takes personal responsibility, acts with honesty and consistency.
Has Technical and Professional Expertise:
Has the technical skills,product knowledge, and professional skills to do the job.
Oversees market research studies, both qualitative and quantitative, to assess service performance andcustomer satisfactionto effectively plan targeted marketing initiatives, partnerships, and fare promotions.
Develops and manages an annual marketing work plan and budget; prepares budget reports and correspondence.
Oversees the tracking, assessment, and reporting of marketing program effectiveness; provides insights and recommends strategic improvements.
Oversees onboard café car food and beverage offerings, with the goal of maximizing revenue and maintainingcustomer satisfaction.
Communicates Powerfully & Prolifically:
Shares insights on issues/problems, clarifiespurposeand links thatpurposeto actions.
Directs a team that develops and implements unique, creative, brand-building strategies that communicate a compelling value proposition for the Pacific Surfliner service.
Manages internal staff and third-party vendors; assigns work, monitors performance, offers technical expertise, and ensures the accuracy and timeliness of all deliverables. Provides regular coaching, feedback, and guidance.
Comm…
Title: LOSSAN Marketing & Communications Manager
Company: Mosaec
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR, Management
