Overview
Manager, Asia Marketing Jobs in Singapore, Singapore at 2K Games, Inc.
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Who We Are:
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union, and HB Studios.
Our portfolio of titles is expanding due to our global strategic plan, building and acquiring
exciting
studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers are the professional publishing stewards of 2K’s portfolio, which currently includes several AAA, sports and entertainment brands, including global powerhouse NBA️ 2K, renowned Bio Shock️, Borderlands️, Mafia, Sid Meier’s Civilization️ and XCOM️ brands; popular WWE️ 2K and WWE️ Super Card franchises, Top Spin 2K25, as well as the critically and commercially acclaimed PGA TOUR️ 2K.At
2K, we pride ourselves on creating an
inclusive work environment
, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
What We Need:2K is looking for a Marketing Manager based in Singapore for our flagship PC & Console Titles. The role will focus primarily on NBA & Sports titles but could also include work from across our core and FTP portfolio, with projects allocated based on launch cycles and team capacity.
The ideal candidate has a strategic approach and a proven ability to implement marketing campaigns. A passion for video games and strong experience in the Asia market is necessary to be successful in this role.
As a Marketing Manager, you will be in charge of meeting sales and business objectives through rolling out effective GTM and consumer marketing initiatives through the development and execution of comprehensive strategies and campaigns to drive market share and revenue growth across Asia markets for assigned titles.
Key Responsibilities:
Regional Strategy:
Identify cultural events and insights to help build strategies for Asia to maximize commercial opportunities and local relevance throughout the region.
Work with the Marketing, Commercial, and Sales teams to ensure all growth market opportunities are considered.
Campaign Management:
Collaborate with respective Business Unit
cross-functional teams
to align regional campaigns in accordance with global campaign strategies.
Budget planning and management including PO raising.
Brief agencies and help develop paid and organic planning including media, local partnerships, and events.
Collaborate with PR and Influencer agencies and teams to pull a comprehensive campaign together.
Campaign performance re…
Title: Manager, Asia Marketing
Company: 2K Games, Inc.
Location: Singapore, Singapore
Category: Marketing / Advertising / PR, Entertainment & Gaming
