Overview
Manager- B2B Marketing Strategy Jobs in New York, United States at American Express
Title: Manager- B2B Marketing Strategy
Company: American Express
Location: New York, United States
You Lead the Way. We’ve Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let’s lead the way together.The SME Managed Marketing – Prospect team’s mission is to deliver personalized, coordinated, and efficient distribution of our Commercial products and services. The Lead Sharing Partnerships team supports this mission by fueling the GCS Sales ecosystem with leads, intelligence, optimized prospect experiences, tools and infrastructure to drive new customer relationships and expand existing relationships. Lead Sharing Partnerships is one of four critical Lead Gen teams, and a top priority for US SME and G&L Sales.
The Manager- B2B Marketing Strategy is responsible for leading multiple 3rd party partners to fuel GCS Sales (SME and Global and Large Market Sales teams) with high valued commercial leads. They will launch new B2B Acquisition strategies across multiple partners including top funnel content strategies such as customer case studies and thought leadership pieces as well as lower funnel initiatives including sales trainings and field enablement. This individual will collaborate across internal, external and cross-functional partners on these demands generation and sales enablement initiatives as well as mid- funnel tactics, where applicable. In partnership with GCS Sales, this role will support driving >$1B in potential new charge volume annually.
They should have a strong interest in B2B Marketing and be excited by the challenge of launching new strategies and channels and building new relationships with external partner organizations. A crucial path to success for this role will be building trust, credibility and an effective way of working with multiple partners. They should be naturally curious about B2B marketing tactics and think creatively about how to leverage partners’ channels to drive awareness of Amex B2B value. This role provides significant opportunity to launch new marketing initiatives, drive results while gaining exposure to leaders across GCS.
Key Responsibilities:
Launch new B2B marketing strategies that deliver against both American Express and partner goals. Key elements of partner strategies include full funnel demand generation strategies, mid funnel warming tactics and lower funnel sales enablement; customize marketing based on industry and segment
Lead multiple partners and multiple workstreams with different priority levels, timelines and strategic dynamics
Collaborate with US SME Sales, Large Market Sales, GCS leaders and external partners to develop strategies to improve the potential of these pr…
