Overview
Manager – Canada Brand Management – Wine Jobs in New York, New York, USA at GALLO
Location: New York
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This position can be done remotely within the following cities:
Atlanta, Chicago, Dallas, Los Angeles, Miami, and New York. Please note one week travel
per month
to the corporate headquarters in Modesto, CA along with additional travel in-market a month (50% travel annually).
Summary:
Accountable for delivery of the 3-Year Plan, strategy and brand plans across the Canadian region for Gallo Wines Business Unit brands. Responsible for coordinating and enlisting the strategic priorities for Canada’s brands and portfolio initiatives with the Gallo Wines Business Unit. Acts as a liaison between Regional Marketing and the Gallo Wines Business Unit to optimize the company’s products in the Canadian market.
Partners closely with Regional Marketing and U.S. brand leaders to set strategy for Canada. Owns the P&L (holistic volume, revenue and A&P) for Canada’s Commercial wine portfolio. Partners with U.S. brand Agile teams to accomplish work as needed and ensure equity is aligned.
Essential Functions:
Accountable for the strategy of Canada commercial wine brand portfolio based on agreed upon plan with BU and U.S. brand owners.
Approves A&P based on agreed upon plan with U.S. brand owners.
Accountable for delivery of the 3YP for Canada commercial wine portfolio based on agreed upon plan with U.S. brand owners.
Approves and accountable for A&P budget once the BU/Finance approves. Ensurescommunicationto Region Marketing and adherence to plan.
Approves brand and portfolio priorities and ensures alignment with Region Marketing and Sales Manager.
Partners with Sales, Finance and BUleadershipon the analysis of pricing, competition and SKUoptimization.
Accountable for the Canada commercial wine P&L.
In partnership withleadership, oversees the development and implementation of the 3-Year Plan (3YP) Strategy and brand plans across the region, ensuring alignment with overall business objectives.
Partner with Regional Marketing and the distributor to ensure alignment with brand strategy and positioning and be an advocate for necessary local customization.
Partner with the Forecasting team to manage the brand or customer forecasting process, ensuring accuracy and alignment with strategic goals.
Serves as a liaison between Regional Marketing and BUInnovationto present new product development ideas/opportunities relevant to the region/market and gain necessary support/investment from the BU.
Approves Brand Plans for region.
Facilitates clearcommunicationof key business issues and initiatives to the BU team and upper management, securing necessary buy-in and support.
Approves the planning process for brands, establishing mid to long-term objectives, strategies, and plans based on current business dynamics.
Oversees the approval of channel strategies.
Approvescommunicationstrategy and media plans.
Accountable for media plan approval.
Approves final creative content for use in the region.
Accountable for work done by external agencies.
Approves agency selection and budget for outside agencies.
Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understand…
Title: Manager – Canada Brand Management – Wine
Company: GALLO
Location: New York, New York, USA
Category: Management, Marketing / Advertising / PR
