Overview
Manager Channel Trade Strategy Jobs in Dubai, UAE/Dubai at Talabat
About The Opportunity Responsibilities: Â Work closely with Food & QC Growth Teams and the Mar Comm and CRM teams to develop a holistic
customer-centric
marketing campaign plan by month, quarter, and year. Ensure growth teams have forward-looking trade plans with a clear overarching platform strategy tying different vertical communications together. Collaborate with the Director of Marketing, vertical managers, and regional planning on budgets and submit BE for the function.
Report on progress to the Director of Marketing to ensure we stay on track with budgets across verticals and functions. Design, develop, and maintain ongoing marketing performance metrics and reports to assist the Growth Managers and Director of Marketing in driving critical business decisions from a marketing perspective. Plan campaign and messaging tiering by channel based on data-driven ROI assessments to ensure the right campaigns reach the right people.
Ensure commercial trade plans align with a holistic platform strategy that adapts by quarter and seasonality. Create a feedback loop with growth managers to guide them towards effective trade planning that leads to better ROI, less campaign clutter, and targeted communications. Use this feedback loop to ensure communications are split by the right channels. Analyze marketing & sales data along with user feedback (campaign results, conversion rates, traffic, etc.)
to inform future marketing strategies. Ensure ecosystem initiatives (TPro, Co-brand Card, Dine Out, BNPL) are well represented in the channel planning mix and target the right segmented customer base. Provide inputs & expertise to the Director of Marketing to drive efficiency across different verticals. Work closely with the regional marketing team counterparts in PM and CRM to ensure channel marketing strategy aligns with all stakeholders and optimizes CPO and CPA.
Ensure brand messaging is visible in monthly and quarterly channel planning to establish clear overarching themes for the customer. Ensure clear overarching themes are communicated to growth heads (Food & QC) so the commercial trade plan mirrors the overarching platform theme. Ensure a channel marketing mix that caters to all pillars of talabat UAE’s commercial strategy.  What You Need to Be Successful Key
Skills & Experience:
Minimum Bachelor’s degree in any discipline. Experience working in mid-large sized marketing & sales teams for at least 4 years. Strong
project management
skills, ensuring follow-up and timely escalation. Proficient in Excel / Google Sheets / PowerPoint / Google Slides. Strong
customer-centric
market knowledge; ability to connect data points with customer behavior to create actionable marketing insights. Marketing channel knowledge (CRM, Digital, Offline, IPM) with expertise in one or more preferred.
Strong with data & analytics. Â #J-18808-Ljbffr
Title: Manager Channel Trade Strategy
Company: Talabat
Location: Dubai, UAE/Dubai
Category: Marketing / Advertising / PR, Management
