Overview
Manager, Community & Events Jobs in Singapore, Singapore at Razer Inc.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer isa place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is alsoa great place to work,providing you the unique, gamer-centric #Life At Razer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities
:
As the Manager, Community & Events, you will play a strategic and executional role in advancing Razer’s community development initiatives across the region. Reporting to the Regional Marketing Director, Asia, you will lead the planning and execution of high-impact events, build strong
community engagement
, and strengthen Razer’s brand affinity across APAC markets. Working cross-functionally, you will ensure a seamless and engaging brand experience for gamers while managing relationships with internal teams, partners, and stakeholders.
Essential Duties and Responsibilities
Community Development & Engagement:
Identify emerging
growth potential
and trends in APAC to drive regional initiatives, engage, and grow Razer’s loyal gamer community across APAC.Create and oversee programs that foster connections with key influencers, ambassadors, esports players, and fans.
Leverage platforms (social media, Discord, forums, and offline activations) to cultivate meaningful conversations and relationships with the gaming community.
Gather regional community feedback and sentiment to inform marketing strategies and product improvements.
Regional Coordination & Partnerships:
Work closely with country teams (Korea, Japan, Australia, Taiwan, Thailand, Singapore Malaysia, Vietnam, Indonesia) to ensure consistent execution of regional initiatives while tailoring for local nuances.
Collaborate with external agencies, event organizers, esports leagues, and partners to expand Razer’s brand influence.
Secure and manage high-impact partnerships appropriate for the APAC region by identifying, negotiating, and cultivating strategic partnerships with brands, organizations, and influencers that aligns with regional goals and enhance Razer’s positioning.
Event Strategy & Execution:
Develop and work with channel marketing to execute an integrated event strategy for APAC (e.g., product launches, esports tournaments, pop-up experiences, roadshows, and trade shows).Oversee end-to-end event management: from ideation and budgeting to on-ground execution and post-event reporting.
Collaborate with marketing, product, and regional teams to align event goals with overall business and branding strategies.
Ensure events deliver on measurable KPIs, such as brand visibility, engagement, and ROI.
Team Collaboration
& Reporting:
In close
collaboration
with global teams, develop best-in-class processes for the APAC team to complement existing workflows, ensuring flawless approval and execution of marketing creative, new initiatives, partnerships, and more.
Prepare comprehensive reports on event outcomes, community growth, and ROI for key stakeholders.
Manage regional budgets effectively to maximize impact and efficiency.
Pre-Requisites :
Bachelor’s degree in Marketing, Communications, or a related field.
…
Title: Manager, Community & Events
Company: Razer Inc.
Location: Singapore, Singapore
Category: Marketing / Advertising / PR, Entertainment & Gaming
