Overview
Manager Customer Relationship Management Jobs in Bridgewater, Massachusetts, USA at Nestlé SA
Manager
Customer Relationship
Management
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature’s Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
Position Summary:
We are seeking a skilled and motivated Manager Customer Relationship Management to create and drive customer relationship management plans across multiple marketing channels. Responsibilities include maximizing new customer retention, loyalty, and lifetime value. The ideal candidate will define messaging strategies, deliver insights to drive sales, retention, and LTV (Lifetime Value), as well as possess strong CRM systems and brand marketing expertise.
This role requires excellent organizational skills, leadership, and collaboration with cross-functional teams. Reporting to the Director of Growth, the position will establish and execute customer communication strategies. This position will be either a remote or hybrid role based on the selected candidate’s geographic location.
Responsibilities:
Develop, implement, and optimize CRM management across the portfolio for efficiency and communication effectiveness.
Lead annual strategy, revenue, and budget planning for CRM by brand & manage monthly actuals with brand and finance.
Manage CRM vendor and account relationships to drive team understanding and use of vendor capabilities.
Lead strategy, planning, briefing, execution, and measurement of key brands in the portfolio.
Develop email and SMS marketing campaigns aligned with business goals and content strategy.
Define customer segmentation and targeting strategies to support brand initiatives.
Prepare and present comprehensive reporting and insights on CRM activities and performance.
Develop and optimize automation programs to drive consumer engagement and purchase.
Plan and execute Email and SMS campaigns and automations for assigned brands.
Manage a team of two full-time employees and one contractor.
Requirements:
Bachelor’s degree in marketing, communications, or related field.
5+ years of experience with brand/consumer strategies, lifecycle marketing, and Email/SMS marketing.
Proven experience in CRM management and customer segmentation.
Proficiency with CRM tools and platforms (Klaviyo and/or Salesforce Marketing Cloud preferred).
Strong analytical skills to review program metrics and measure business impact.
Knowledge of digital marketing and ecommerce best practices preferred.
Data analysis skillset and knowledge of analytical tools (Power
BI).
Demonstrated ability to manage and lead a team.
Skills:
Excellent communication and interpersonal abilities.
Detail-oriented with strong organizational skills.
Has a natural ability to solve problems and takes proactive actions to achieve results.
The approximate pay range for this position is $110,000- $120,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.
Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.
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Title: Manager Customer Relationship Management
Company: Nestlé SA
Location: Bridgewater, Massachusetts, USA
Category: Marketing / Advertising / PR, Management
