Overview
Manager, Data and Analysis Jobs in Chicago, Illinois, USA at Publicis Groupe Holdings B.V
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.
Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
Manager, Data & Analysis
The Data & Analysis team uses data-driven insights to fuel
strategic growth
for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding Manager- someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. Sound like you? Read on.
As a Manager,you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site
optimization
, and/or online testing strategy.
Day-to-day, your role includes:
Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
Building effective marketing strategies with other internal partners to optimize client budgets and programs
Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
Qualifications
We’re looking for strong,impactful workexperience, which typically includes:
5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing a team
Strong analytical,critical thinking, andproblem solvingskills
Experience withmodernstatistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
Data skills including dataset manipulation (SQL/Python), data visualization (Tableau/Looker), and presentation (Power point)
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in afast-pacedand deadline-driven environmen…
Title: Manager, Data and Analysis
Company: Publicis Groupe Holdings B.V
Location: Chicago, Illinois, USA
Category: Marketing / Advertising / PR, IT/Tech
