Overview
Manager – Digital Marketing – 10823 Jobs in Delhi, Delhi, India at GMR Group
Title: Manager – Digital Marketing – 10823
Company: GMR Group
Location: Delhi, Delhi, India
Job Purpose
Responsible for delivering various online marketing activities across channels including:
Social Media,
Aerocity Magazine and
Other relevant communication platforms
to strengthen GMR Aerocity Brand Perception.
Leverage online channels by clear understanding of how to leverage consumer behavioral, lifestyle, transactional and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of establishing Delhi Aerocity b rand in Target Audience mindshare .
ORGANISATION CHART
This position reports to GM Marketing
Key Accountabilities
Social Media Marketing Activities
Work with Social Media Agency and internal stakeholders to create and run effective SM campaigns for Delhi Aerocity, combined and for each asset class on its own – Hotels, F&B, Retail, Offices and Future projects through multiple channels:
Social Media posts – LinkedIn, FB, Insta etc.
Digital Marketing – E-Mailers, Newsletters, Adverts
Chatbot communication
Create campaigns that grab the attention of target ed audience
EXTERNAL INTERACTIONS
Developers : Chief of Sales and Marketing in hospitality sales, Operations Head, Brand Head, Store Head
Media management-Social & Print Media
Stakeholder interaction like police authority, Traffic
INTERNAL INTERACTIONS
Marketing , BD – Aero Commercial, Marketing, BD – Non Non Aero Commercial, Corporate Communication
Legal
P&E (Project & Engineering) ,
I.T
Security
FINANCIAL DIMENSIONS
Cost Saving of INR_________
Other Dimensions
No. of Agencies Managed – 4
Education Qualifications
MBA in Marketing.
Excellent communication and presentation skills to interact with the external and internal stakeholders.
Extremely good interpersonal skills.
Excellent communication skills (Both spoken and written)
Strategic thinking, market research, and a deep understanding of the target audience
Relevant Experience
Minimum 5-6 years of experience in Direct experience in Digital marketing having handled Key Accounts.
COMPETENCIES
Personal Effectiveness
Social Awareness
Entrepreneurship
Problem Solving & Analytical Thinking
Planning & Decision Making
Capability Building
Strategic Orientation
Stakeholder Focus
Networking
Execution & Results
Teamwork & Interpersonal influence
