Overview
Manager, Digital Marketing Jobs in Remote at Axia Women’s Health
JOB DESCRIPTION
Position: Product Marketing Manager Status: FTE
Supervisor’s Title: SVP, Product Start Date: TBD
Location: US, UK
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Primary Goal: Markaaz is seeking an experienced Product Marketing professional in the data analytics field to build and drive a product marketing strategy and content development for each of our key target markets. The ideal candidate has experience working with Data, Analytics or Technology-enabled service companies that utilize data and insights to position and sell their products to enterprise customers across many vertical markets.
Key Responsibilities:
Go-to-Market Strategy: Working with Sales and Marketing teams, develop and execute go-to-market plans for new product launches and feature updates.
Product Positioning & Messaging: Craft compelling messaging that clearly communicates the value proposition of Markaaz data and products to specific target audiences that align with the go-to-market strategy.
Competitive Analysis: Conduct market research to understand customer needs, industry trends, and competitive landscape.
Sales Enablement: Create sales tools, presentations, and training materials to empower the sales team with data analysis and insights.
Content & Campaign Development: Collaborate with the marketing team to develop product-focused content, case studies, and marketing campaigns.
Customer Insights: Gather and analyze market and customer feedback to improve product marketing strategies.
Performance Tracking: Monitor and measure the success of product marketing initiatives, including development of key metrics, and improve based on data insights.
Required Experience:
8+ years in Marketing, Product Marketing or Product Management roles with proven success of launching products and driving product adoption.
Experience in financial services, data analytics, or enterprise SaaS industry.
Strong storytelling skills to create compelling messaging, sales enablement materials, and marketing assets.
Experience conducting market research and customer insights through interviews, competitive analysis, and understanding market trends.
Ability to use analytics tools (PowerBI, Google Analytics, Tableau, etc.) to build data analysis for product marketing content.
Cross-Functional Collaboration – Experience working closely with sales, product, engineering, and customer success teams.
Excellent interpersonal and communication skills, with the ability to engage and influence stakeholders at all levels.
Familiarity with regulatory requirements and best practices in the financial services, data and software industry is a plus.
Familiarity with CRM and Marketing automation tools like HubSpot, Marketo, Salesforce, or similar is preferred.
Bachelors degree in Marketing, Communications or Business Administration
Supervisory Responsibilities: This position does not have direct supervisory responsibilities.
Work Environment: This position is predominantly remote. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. While performing the duties of this job, the employee may be required to stand for up to eight hours or more at a time. The employee must use his/her hands to handle or feel objects, tools, or controls, reach with hands and arms, talk, and hear. The employee is occasionally required to walk, sit, climb, or balance, and stoop, kneel, or crouch. The employee will be required to lift and/or move up to 25 pounds, and occasionally lift and/or move up to 125 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.
Persons with mental or physical disabilities as defined by the Americans With Disabilities Act are eligible for this position as long as they can perform the essential functions of the job after reasonable accommodations are made to their known limitations. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible for this position.
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Title: Manager, Digital Marketing
Company: Axia Women’s Health
Location: Remote
