Overview
Manager, Direct to Consumer Marketing Jobs in Durham, North Carolina, USA at GlaxoSmithKline
Site Name:
Durham Blackwell Street
Posted Date:
Feb 18 2025
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highlymission-drivenin our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus oneducationon for thepreventionand treatment for HIV.
We go to extraordinary lengths to deliver the sorts of breakthroughs, both inprevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking aholistic approachto HIV through developing and supporting sustainable community programs and improving access to care.
We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture isfast-paced,diverse,inclusive, competitive, and caring. But ViiV Healthcare isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry tomake a difference.
While we have been improving lives of HIV patients for 30 years, this is an especiallyexcitingtime to be at ViiV Healthcare, as we evaluate novel approaches to treatment andpreventionthat could further reduce the impact of HIV on individuals and communities.
The DTC Marketing Manager, is responsible for leading development and execution of key consumer marketing activities and digital solutions to enhance the patient experience with the drug. The ideal candidate should be a self-starter, have a passion for marketing excellence and the skill to ensure our campaigns arepatient-centered,innovativeand competitive.
This role will provide YOU the opportunity to lead key activities to progress
YOUR career, these responsibilities include some of the following:
Lead key direct-to-consumer marketing activities and solutions including digital execution, TV, Point of Care and other tactics to help achieve brand goals
Understand People Who Can Benefit from PrEP (PWBP), the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of strategic marketing campaigns & materials
Assist in the evolution of the customer journey and content strategy to reach patients in moments that matter
Fostercollaborativerelationships across brand andcross-functional teams, network and build alliances
Manage projects through promotional review and the Copy Approval system
Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery
Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutualrespect
Develop KPIs, track performance and optimize marketing programs for maximum imp…
Title: Manager, Direct to Consumer Marketing
Company: GlaxoSmithKline
Location: Durham, North Carolina, USA
Category: Marketing / Advertising / PR, Healthcare
