Overview
Manager E-Commerce Marketing Jobs in Long Island City, New York, USA at JetBlue
Location: Long Island City
Position Summary:
The Manager, E-Commerce Marketing is part of the Marketing Communications team and is responsible for strategically developing and executing digital marketing andmerchandisingstrategies for  and the mobile app to drive revenue growth. This role collaborates closely with other marketing teams (Advertising, Performance Marketing, Email Marketing, etc.) to ensure integrated campaigns maximize website and app performance. The Manager also works closely with the Tech Product and Digital Experience teams to define, implement, test, and analyze tactics to optimize the customer journey, drive conversion, increase basket size and share of wallet, and ultimately generate incremental revenue.
The Manager, E-Commerce Marketing is a key member of the Commercial team who proactively identifies and analyzes emerging trends in e-commerce marketing, digital personalization, and broader digital marketing to maintain a competitive edge. The Manager is a self-motivated, detail oriented and is comfortable working under pressure and time constraints, including last minute requests and 24/7 accessibility. The Manager is passionate about delivering results, tracking trends in customer behavior, and is an adaptable leader whose personal values match Jet Blue’s values of Safety, Caring, Integrity, Passion and Fun.
Essential Responsibilities:
*E-commerce Strategy:Develop and implement e-commerce marketing strategies for  and the mobile app, focused on maximizing conversion rates, cross-sell opportunities, andupsellingpotential across Jet Blue’s product portfolio.
*WebsiteOptimization:Optimize website performance and user experience (UX) through strategic placement of banners, Call to Actions (CTAs), and listings, leveraging A/B testing and data analysis. Manage Search EngineOptimization(SEO) to drive organic traffic.
*Merchandising:Drive revenue growth through effectivemerchandisingstrategies, including curated experiences, optimized landing pages, and relevantproduct recommendations. Ensure accurate product setup, tagging, and on-site SEO to maximize visibility and conversions.
*Conversion RateOptimization(CRO):Implement a comprehensive CRO program, including analysis of the purchase funnel, identification of friction points, and execution ofoptimizationstrategies to maximize conversion rates.
*A/B Testing & Experimentation:Lead the design, execution, and analysis of A/B tests across a range of website features to improve user experience and drive conversion rates. Develop and maintain a comprehensive A/B testing roadmap to prioritize and track testing efforts.
*Digital Personalization:Leverage customer behavior, preference, and demographic data to develop and implement digital personalization strategies that deliver targeted experiences and offers.
*TrafficOptimizationby Source:Drive website traffic growth and maximize return on investment (ROI) by partnering with other marketing teams and optimizing performance across all sources (e.g., paid search, organic search, social media, email). Identify and prioritize high-performing channels for investment.
*Data Analysis & Reporting:Drive data-informed decisions by analyzing website traffic, user behavior, and booking data. Develop, monitor, and report on key performance indicators (KPIs) to demonstrate performance and identify growth opportunities.
*Cross-FunctionalCollaboration:Collaborate with stakeholders (Marketing, Revenue Management, Network Product, IT, Customer Service) to define …
Title: Manager E-Commerce Marketing
Company: JetBlue
Location: Long Island City, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
