Overview
Manager, Integrated Brand Marketing Jobs in New York, New York, USA at Equinox
Location: New York
Manager, Integrated Brand Marketing Overview
OUR STORY:
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life – and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands,Soul Cycle and Equinox Hotelsare all recognized for inspiring and motivating members and employees to maximize life.
Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OUR CODE:
We are passionate abouthigh performance livingand we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes adisruptive approachto unleash it. Wedream bigand don’t settle for the status quo. Wesweat the details. We never accept less than110%tohelp each otherdeliver the Equinox experience and enable our members to get great results.
We are obsessed with what’s new, what’s now,what’s next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We valuehumilityand ateam approachat every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.
Job Description
We are looking for an Integrated Marketing Manager with 5-8 years of client or account management experience who is looking to work and learn in adynamic environment.
The Integrated Marketing Manager will be responsible for the development and execution of marketing plans to drive revenue for ancillary businesses within the Equinox Fitness and Sports clubs including, Group Fitness, Personal Training, The Spa, Pilates and Brand Partners. They will work cross-functionally within Equinox Marketing teams as well as Creative Operations to create cohesive marketing plans, ensuring proper channels are leveraged and overseeing workflow between creative and key stakeholders for necessary approvals.
The Integrated Marketing Manager serves as a strategic guide and project manager for the Marketing team, stewarding the development of communications assets and plans that are built to enhance the member experience and drive new business across all Equinox channels. This position works closely with all marketing stakeholders to develop briefs and creative tactics/executions that meet the brand’s marketing objectives.
RESPONSIBILITIES:
Lead the development of integrated marketing plans for the Equinox brand including Group Fitness, Spa, Personal Training, Pilates and Partnerships, that deliver on enhancing the member experience and financial goals of the business.
Support the Brand Marketing Team on core initiatives including brief writing,project management, creative development, campaign execution, competitive analysis, and data reporting.
Collaborate with peer groups across functions – social media, member marketing, CRM, and public relations – to build relationships and execute integrated marketing programs.
Support on end-to-end management of annual Brand Campaign, including owning and building timelines, rollout, calendarization, and handoff of all deliverables to teams.
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Title: Manager, Integrated Brand Marketing
Company: Equinox
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
