Overview
Manager, Integrated Marketing Jobs in Singapore, Singapore at Public Service Division
Position: Â Manager, Integrated Marketing (Contract)
(What the role is)
About EDBThe Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business,
innovation
, and talent. We undertake investment
promotion
and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments.
Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.
For more information on EDB, please visit (Use the “Apply for this Job” box below). About the division
The Integrated Marketing team is part of EDB’s Brand, Marketing and Communications (BMC) division. Collectively, we oversee the Singapore business brand; coordinate EDB’s advertising needs; and execute campaigns promoting Singapore’s attractiveness as a destination to companies. Our goal is to build awareness of Singapore amongst international businesses and talent; and to translate this awareness into tangible interest from these audiences in moving to Singapore.(What
you will be working on)
About the role
As Manager in the team, you will be responsible for executing multi-channel campaigns to increase awareness of Singapore’s attractiveness to international business executives, and drive these executives to invest in or move to Singapore. Examples of themes for campaigns include
sustainability
and the green economy; artificial intelligence; or global talent.
Your responsibilities will include:
Campaign strategy and planning
Defining overall campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs.Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives; this can include digital channels and offline channels such as events.
Socialising campaign strategy with internal stakeholders, including
senior management
, other marketing teams, and EDB’s client-facing industry groups, to obtain the necessary approvals and informal buy-in to successfully execute the campaign.
Campaign execution, optimisation, and tracking
Developing campaign assets, including content, ads, and visuals – these can be developed internally with other teams in the BMC division (such as content marketing) or with external partners, based on objectives.
Securing and executing partnerships with event organisers, professional services providers, vendors, and other partners in service of campaign objectives.
Regularly reporting campaign performance to internal stakeholders and management; recommend mid-campaign optimisations as needed; and incorporate post-campaign learnings into future campaigns.
Managing campaign timelines and ensuring key milestones are on schedule.
Ensuring that all collateral, creatives and activations bring the Singapore business brand or the EDB brand to life.(What we are looking for)
Get in touch if you have:
At least 5 years’ integrated marketing experience, preferably in B2B tech or the public sector; including in content marketing, events and partnerships.
Hands-on experience
…
Title: Manager, Integrated Marketing
Company: Public Service Division
Location: Singapore, Singapore
Category: Marketing / Advertising / PR
