Overview
MANAGER, INTERNATIONAL BRAND MARKETING Jobs in New York, NY at Cella
Who we are:
Menusifu Inc. is a leading restaurant point-of-sale solution company based in New York that provides a comprehensive state-of-the-art restaurant management system for dine-in, take-out, delivery, and Cafes. As a SaaS provider, Menusifu covers all kinds of functional requirements from upper-stream supply chain to restaurant internal management operation and even customers. Nowadays, Menusifu has more than 340 employees and 6 offices(headquarters located in Manhattan) all around the world. We, at Menusifu, are keen on providing you an intelligent yet fine dining experience from our innovative ordering system. We’re born to build smart restaurants.
Our team is young and energetic, enterprising and invincible. Menusifu has a broad-development platform to let you fully show your talents. Our mission stems from the passion of food, but beyond. If you crave it, then make it better! If you are a foodie with the same attitude, growth goals and entrepreneurial enthusiasm as Menusifu, please join now!
Stay hungry, Stay foolish!
Core Responsibilities:
1. Community Strategy & Management
Develop and execute comprehensive community-building strategies, including defining target demographics, brand positioning, and core value propositions.
Establish and maintain community platforms (WeChat groups, Xiaohongshu communities, branded forums) to drive organic growth and active participation
2. Content Development & Engagement
Create and distribute brand-aligned multimedia content to stimulate member interactions
Implement incentive programs to encourage user-generated content (UGC) and peer-to-peer advocacy
3. Data Analytics & Reporting
Track community health metrics including daily active users (DAU), engagement rates, and membership growth
Conduct A/B testing to optimize content strategies and engagement tactics
Generate actionable insights through community sentiment analysis and behavioral mapping
4. Experiential Campaign Execution
Design hybrid events combining digital interactions and physical activations
Develop loyalty initiatives with time-sensitive offers and membership exclusives
Collaborate with sales teams to nurture community-sourced leads
Qualifications & Requirements:
1. Bachelor’s degree or higher in Marketing, Communications, or related disciplines
2. 3+ years of professional experience in community management, social marketing, or content strategy (B2B/B2C exposure preferred)
3. Platform expertise in WeChat Community Management, Xiaohongshu Brand Operations, and mainstream social ecosystems (Facebook Groups, LinkedIn Communities)
4. Demonstrated ability to produce high-conversion campaign assets across multiple formats
5. Cross-functional collaboration skills with CRM and product teams
6. Crisis management proficiency for large-scale community moderation
7. Native bilingual fluency with polished presentation skills for global stakeholder alignment
What We Offer:
Competitive salary and benefits, including health insurance, dental & vision insurance, 401K employer matching, paid time off, and more.
Exciting career growth opportunities in the fast-growing restaurant technology industry.
A dynamic and inclusive work environment that values innovation, teamwork, and professional development.
***We are currently working hybrid with a schedule of 3 days on-site per week.
Job Type: Full-time
Pay: $65,000.00 – $70,000.00 per year
Benefits:
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
No weekends
Experience:
community management, social marketing, or content strategy: 3 years (Preferred)
Language:
Mandarin (Preferred)
Ability to Commute:
New York, NY 10016 (Preferred)
Ability to Relocate:
New York, NY 10016: Relocate before starting work (Required)
Work Location: Hybrid remote in New York, NY 10016
Title: MANAGER, INTERNATIONAL BRAND MARKETING
Company: Cella
Location: New York, NY
