Overview
Manager, Marketing / Advertising / PR Jobs in Mumbai, Maharashtra, India at Gynoveda
Position: Copy Manager
About Gynoveda
Gynoveda is India’s first and leadingAyurvedic Fertility Clinic, transforming reproductive health through the wisdom of Ayurveda. Founded in 2019, we have revolutionized care for infertility, PCOS, and menstrual health, growing rapidly from 0 to 100 crores in a short span while positively impacting the lives of over7 lakh customers.
With a bold vision to make Ayurveda the world’s first choice for reproductive health, Gynoveda aims to serve10 million peopleand1 crore couplesover the next decade. Expanding from online services, we are building India’s first and largest chain ofAyurvedic Fertility Clinics, with 200+ clinics planned across 100 cities. Currently, we operate 20 clinics, adding5 new clinics each month, with an ambitious goal to triple revenue by 2026 and grow our team from350 to over 1k members.
Recognized as aGreat Place to Work, Gynoveda offers an inspiring andinnovativeenvironment for individuals who wish to be part of a transformative journey in healthcare.
Join us to shape the future of reproductive health and Ayurvedicwellness!.
Role Overview:
We are seeking an experiencedCopywriterwith a strong foundation inPrint Media Advertising(e.g., newspapers, magazines, direct mail, billboards) and a passion for crafting compelling, consumer-centric content. The ideal candidate will have a proven ability to create high-impact messaging for both traditional and digital platforms, driving sales conversion andcustomer engagement.
Job Title:Senior Manager – Copy Writer
Role Type:Individual Contributor
Industry Type:Retail Health
Base
Location:Malad (Mindspace), Mumbai
Position Type:Full-time, in-office, 5 days a week
Reports to:VP – Marketing andCommunication
Budget:15 – 20 LPA
Key Responsibilities:
1. Google Ads, Social, and Print Media:
Develop persuasive ad copies forGoogle Search Ads,
Shopping Ads, andFacebook captions.
Maximizeclick-through rates (CTR)and drive qualified traffic to relevant platforms.
2. Website Content:
Write and optimize high-conversion product pages for.
Highlight product features and benefits that evoke strong purchase intent.
3. Post-SalesCommunication:
Craft engaging, targeted content forSMS,
Email, andWhats App campaignsto encourage repeat purchases and fostercustomer loyalty.
4. Promotional Campaigns:
Developimpactfulcopy foroffers,
promotions,
deals, andnew product launches, especially in theAyurvedic supplementcategory.
5. KeywordOptimization:
Conduct thorough keyword research forAmazonandGoogleto align content with consumer searches and boost organic rankings.
Qualifications and Skills:
Experience:6+ years of copywriting experience, specializing inPrint Media Advertisingand sales-oriented content.
Proven expertise in at least one of the following:
Google Ads
Website Product Descriptions
Email, SMS, and Whats App Campaigns
Preferred Background:
Experience writing forhealthcare,
wellness & fitness brands,
beauty and personal care, orD2C brandsis a strong advantage.
Skill Set:
Exceptional ability to createsensational one-liners, headlines, and benefit-driven product messaging.
Expertise inkeyword researchand SEO best practices.
Strong understanding of consumer behavior and sales psychology in both traditional and digital contexts.
Attributes:
Creativity,attention to detail, and a passion forimpactfulstorytelling.
Proven ability to manage multiple projects and meet tight deadlines.
…
Title: Manager, Marketing / Advertising / PR
Company: Gynoveda
Location: Mumbai, Maharashtra, India
Category: Marketing / Advertising / PR
