Overview
Manager, Marketing – M3/MARKET – Marketing Jobs in Folsom, California, USA at Vista Equity Partners Management, LLC
Position: Â Manager, Marketing – M3 (MARKET – Marketing)
TheProduct Marketing Directoris responsible for leading go-to-market strategy for a specific product solution and working collaboratively with our Product and Sales teams to ensure achievement of bookings and revenue goals. Reporting to the Vice President, Product and Customer Marketing, you will understand the K-12 ed-tech market, anticipate market trends, and be the expert on the product solution you drive.
You will articulate a clear, consistent, and creative value proposition for our target market, including being the external evangelist in the marketplace. The Product Marketing Director will be required to develop compelling go-to-market initiatives and sales and CX enablement programs, while strengthening our product positioning and messaging. You will also have aproven track recordof delivering successful results in the same or similar position at another ed-tech software company.
The role is based in ourFolsom, Californiaheadquarters and the selected candidate must be onsite minimum two days/week.
Responsibilities
Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Know the Market:Must be able to anticipate market trends, customer needs, and the required strategy to maintain our market leading position. Develop competitive intelligence, threat assessment, actionable insight, and associated tactical recommendations.
Go-To-Market Strategy:Lead global Go-To-Market strategy for one of our major product solutions leveraging segmentation and a multi-channel strategy. Share responsibility with Product team for bookings number for the solution you manage. Partner with Product, Sales and Marketing to align efforts and effectively position and message your solution in the market. Work collaboratively with our product and sales leaders to deliver optimal results tied to our company goals.
CollaborativeLeadership:Work closely with product, engineering, sales,educationstrategy, customer experience, to produce guidance, share insights, and align on messaging and campaign strategies. Lead and direct marketing sub-functions within marketing to ensure cohesive execution.
Package our Solutions:You will work directly with the VP on how our product assets are packaged, launched and promoted as solutions that resonate with target buyer personas.
Develop Strategic Positioning and Messaging:Develop and communicate clear solution themes and differentiated product messaging tailored to K-12educationstakeholders, including agency and district leaders, school administrators, and educators. Contribute and maintain copy manifestos for each product in your solution set.
Enable Customer-Facing Teams:Develop sales and CX enablement content (playbooks, briefs, scripts, product presentations, flyers, etc.) for your solution set and provide guidance to the enablement teams to ensure our customer-facing teams have what they need in order to execute plays and motions in the market.
• Content Creation:
Create compelling content such as case studies, briefs, collateral, videos, tradeshow materials, etc. to support campaigns.
Evangelize:maintain a visible presence in the market for our solutions that positively influences our Sales, Partner, Customer and Analyst communities.
Qualifications
Minimum Qualifications
Experience driving product marketing or product management e…
Title: Manager, Marketing – M3/MARKET – Marketing
Company: Vista Equity Partners Management, LLC
Location: Folsom, California, USA
Category: Marketing / Advertising / PR, IT/Tech
