Overview
Manager, Marketing Research Jobs in Broadview Heights, OH at Spectrum
This position is available only for applicants in the following states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, and Texas.
As our client strategist, you’ll develop new business opportunities and nurture existing ones at our agency. You’ll be a go-getter. A thinker. A leader. You’ll roll up your sleeves and dig deep with clients to really understand their business and their needs. You’ll be courageous, but pragmatic. Caring, but assertive. Open to ideas, but decisive. And you’ll be that oh-so critical liaison, between the client and our project managers and creatives, who makes sure we deliver expert message strategy every single time.
Following is the official job description. Is this a good fit for you?
Our client strategist provides “big picture” oversight of client projects and initiatives while looking for ways to maximize client relationships. They gather data and insights, analyze problems and opportunities, develop recommendations and plans, and mobilize resources to drive strategic growth.
Job duties and responsibilities:
Serve as the strategic lead in client relationships
Inspire your clients so much that they depend on you as a marketing partner
Look at opportunities with a sales mentality, constantly looking for ways to cross-sell, up-sell, and proactively pitch ideas to clients
Conduct research to develop a deep understanding of clients’ offerings, market opportunities, and competitive set.
Attend or lead client meetings to provide guidance and facilitate discussions and information-gathering
Write briefs for projects to ensure they are thorough and nothing is lacking that would impact successful execution
Attend or lead internal kick-off meetings with the team to ensure there is alignment and understanding
Initiate and lead one-on-one meetings with project managers to assess relationship management needs with clients
Review all work to make sure it is on strategy before it goes to the client
Attend and/or facilitate client presentations
Proactively communicate and network with clients to nurture relationships and monitor client satisfaction levels through monthly check-ins
Stay informed of contracts, estimates, invoices, and projections and keep the strategy director informed of any issues or discrepancies
Work to resolve client issues as the first level of elevation on the account and keep the strategy director informed of these resolutions or recommendations
Keep the leadership team and project team informed about what is going on with the client
Other duties as assigned
Education
Bachelor’s degree (or equivalent) in marketing, communications, or a related field
Work experience
5-7 years of related experience, ideally in an agency environment providing a high level of project management for multiple projects simultaneously
Required skills or competencies
Exceptional communication skills, including the ability to ask appropriate questions, listen effectively, and lead discussions with all levels of management and leadership
Ability to build strong relationships
Strong understanding of SEO and how it affects website development
Experience with driving strategy for website development
Ability to define, shape, and improve user experience
Deep understanding of marketing channels and how to develop effective strategies with them
Presentation skills
Strong business acumen
Ability to manage multiple projects simultaneously
Ability to analyze and resolve issues
Strong attention to detail
Ability to recognize business development opportunities and proactively make recommendations
Reports to: Strategy Director
Travel: Yes, less than 25%
About Counterpart: We’re the Message Strategy Experts®. Our mission: help clients create customer-centric communication that’s clear, compelling, and under control. We’ve done this for FedEx, AARP, P&G, Progressive, Terminix, Teladoc, and Hilton. Eight primary services: strategic planning, value propositions, branding, marketing campaigns, SEO, website development, content marketing, and sales enablement. Counterparts work in many states, with concentrations in Dallas, Minneapolis, and Memphis, our HQ. Founded 2002. Five stars on GlassDoor. More at counterpartCD.com.
Job Type: Full-time
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Work from home
Schedule:
Monday to Friday
Work Location: Remote
Title: Manager, Marketing Research
Company: Spectrum
Location: Broadview Heights, OH
