Overview
Manager, Marketing Research – Reach Jobs in St. Louis, Missouri, USA at Spectrum
Position: Manager, Marketing Research – Spectrum Reach
Location: St. Louis
SUMMARY
As a Research Manager on the Marketing team, you’ll create marketing strategies and materials to advertise our services and support the sales of our innovative multi-screen product portfolio. Your robust research skills will provide essential partnership support, setting up our teams and business for success. This role will manage a marketing research staff engaged in the gathering of research data and analysis to generate revenue from an existing client base and aid in the procurement of new advertisers.
DUTIES & REQUIREMENTS
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Supervises the collection and analysis of relevant data concerning current and potential markets for advertising sales.
Distills research data into concise and relevant sales presentations, marketing materials, and one sheets for use throughout the sales process.
Delegates responsibilities and supervises subordinates in all phases of data research, analysis and reporting.
Trains research analysts, Sales Managers, AEs and Sales Assistants to use accepted market research techniques including the use of various software.
Oversees the proper implementation of data and timely updating of all research software including;
Nielsen, Com Score, Scarborough, Vivvix, Pathmatics, etc.
Provides consistent insights into the competitive advertising landscape, including emerging trends in media and other industries.
Participates in sales calls with existing and potential customers to provide in-depth analysis and explanation of Charter Media benefits and offerings.
Partners closely with cross functional groups, C&CD, M&E, National Client Development, Programmatic, Addressable, Unreserved etc to build custom presentations to educate our local and national clients on the power of Spectrum Reach.
Maintains key relationships with research data vendors while continually evaluating research products by looking for new enhancements and new software that will improve efficiency and maximize revenue.
Performs other duties as requested by supervisor.
QUALIFICATIONS
Knowledge of cable television products and services.
Knowledge of Nielsen Media Research.
Knowledge of Scarborough or other qualitative research studies.
Knowledge of Com Score data.
Familiarity with mapping programs including Tru Audience or Map Info.
Experience with AdMall or other Co-op platform.
Proficient with computer software and technology.
Awareness of competitive conditions.
Ability to manage multiple priorities.
EDUCATION
Bachelor´s degree in Marketing or related field, or equivalent experience.
RELATED WORK EXPERIENCE
Media Research experience.
Management experience preferred.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including:
Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.
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Title: Manager, Marketing Research – Reach
Company: Spectrum
Location: St. Louis, Missouri, USA
Category: Marketing / Advertising / PR (Market Research, Digital Marketing)
