Overview
Manager, Marketing Research – Reach Jobs in Buffalo, New York, USA at Spectrum
Position: Manager, Marketing Research – Spectrum Reach
SUMMARY
As a Research Manager on the Marketing team, you’ll create marketing strategies and materials to advertise our services and support the sales of our innovative multi-screen product portfolio. Your robust research skills will provide essential partnership support, setting up our teams and business for success. This role will manage a marketing research staff engaged in the gathering of research data and analysis to generate revenue from an existing client base and aid in the procurement of new advertisers.
DUTIES & REQUIREMENTS
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Supervises the collection and analysis of relevant data concerning current and potential markets for advertising sales.
Distills research data into concise and relevant sales presentations, marketing materials, and one sheets for use throughout the sales process.
Delegates responsibilities and supervises subordinates in all phases of data research, analysis and reporting.
Trains research analysts, Sales Managers, AEs and Sales Assistants to use accepted market research techniques including the use of various software.
Oversees the proper implementation of data and timely updating of all research software including;
Nielsen, Com Score, Scarborough, Vivvix, Pathmatics, etc.
Provides consistent insights into the competitive advertising landscape, including emerging trends in media and other industries.
Participates in sales calls with existing and potential customers to provide in-depth analysis and explanation of Charter Media benefits and offerings.
Partners closely with cross functional groups, C&CD, M&E, National Client Development, Programmatic, Addressable, Unreserved etc to build custom presentations to educate our local and national clients on the power of Spectrum Reach.
Maintains key relationships with research data vendors while continually evaluating research products by looking for new enhancements and new software that will improve efficiency and maximize revenue.
Performs other duties as requested by supervisor.
QUALIFICATIONS
Knowledge of cable television products and services
Knowledge of Nielsen Media Research
Knowledge of Scarborough or other qualitative research studies
Knowledge of Com Score data
Familiarity with mapping programs including Tru Audience or Map Info
Experience with AdMall or other Co-op platform
Proficient with computer software and technology.
Awareness of competitive conditions
Ability to manage multiple priorities.
EDUCATION
Bachelor´s degree in Marketing or related field, or equivalent experience.
RELATED WORK EXPERIENCE
Media Research experience
Management experience preferred
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Title: Manager, Marketing Research – Reach
Company: Spectrum
Location: Buffalo, New York, USA
Category: Marketing / Advertising / PR (Market Research)
