Overview
Manager, Media Relations and Brand Marketing Jobs in Mississauga, Ontario, Canada at BoomerangFX
Location:
Mississauga, ON (5 days onsite)
salary: 80-90k plus 15% annual bonus
Why Join Boomerang
FX?
Boomerang
FX isn’t just a company—it’s a movement redefining how private-pay healthcare practices operate. Recognized as one of North America’s Fastest Growing Tech Companies two years in a row by Deloitte’s Fast 500 program, ranking 6th in Canada and 23rd in North America, we are a global leader in practice management software and digital marketing solutions. Ourgrowth trajectoryof over 8000% reflects our ambition to disrupt and dominate the healthcare technology landscape.
With headquarters in Miami and offices spanning Canada, the UK, Australia, and Barbados, Boomerang
FX is a global enterprise backed by international private equity and poised for IPO. We’re honored as Gartner’s Disruptor of the Year and have built a recession-resilient business model in a rapidly expanding market.
Our integrated SaaS platform empowers healthcare professionals in medspas, cosmetic surgery, dermatology, dental, vision clinics, and other private-pay industries to grow revenue, streamline operations, and enhance patient experiences. Join us and be part of a global community of innovators driving industry transformation.
This is your chance to build a meaningful career in ahigh-growth,entrepreneurialenvironment.If you’re ready to challenge the status quo and make an impact, we invitetop talentto join us on thisexcitingjourney.
Position Overview
Boomerang
FX is seeking an experienced and strategicManager, Media Relations and Brand Marketingto amplify our brand’s presence, manage high-profile media engagements, and position the company and itsleadershipas industry thought leaders. The ideal candidate will have aproven track recordof securing high-impact media coverage, orchestrating successful PR campaigns, and promoting high-profile projects. This role will also focus on enhancing the public perception of Boomerang
FX and driving awareness of ourinnovative solutionsin the healthcare technology sector.
Key Responsibilities
Media Relations:Build and maintain strong relationships with national and international media outlets, journalists, and influencers. Act as the primary point of contact for press inquiries and proactively pitch stories to ensure consistent media coverage.
PR Strategy Development:Develop and execute comprehensive public relations strategies to enhancebrand awarenessand visibility. Ensure alignment with the company’s broader marketing and business objectives.
CEO’s Book Launch:Lead the end-to-end PR strategy for the CEO’s upcoming book. Coordinate media tours, organize book launch events, manage promotional campaigns, and secure interviews across multiple platforms.
Podcast Outreach:Identify, approach, and secure influential CEOs and industry leaders to participate in the CEO’s Challenger Podcast. Ensure high-profile guests that align with the brand’s messaging and goals. Build and maintain a robust pipeline of potential guests.
Content Creation:Craft compelling press releases, global media kits, feature stories, and executive bios that resonate with target audiences and elevate the company’s reputation.
Social Media Management:Implement best practices for social media growth and maintain consistent brand messaging across platforms. Monitor and report on social media performance.
Campaign Monitoring:Track and evaluate the performance of PR campaigns using relevant metrics and tools. Provide detailed reports wit…
Title: Manager, Media Relations and Brand Marketing
Company: BoomerangFX
Location: Mississauga, Ontario, Canada
Category: Marketing / Advertising / PR, Management
