Overview
Manager of Loyalty Marketing Jobs in Dallas, Texas, USA at Care Access
What We Do
Care Access is a unique, multi-specialty network of research sites that operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional inclinical researchand to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical andlife-savingtherapies.
Who We Are
We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations.
Position Overview
Reporting to the Associate Director, Digital Marketing, the Manager of Loyalty Marketing will be responsible for developing and executing strategies to drive patient loyalty, engagement, and retention across all Care Access programs. This individual will create and manage a loyalty framework, optimize communications, and oversee initiatives that strengthen long-term relationships with patients.
What You’ll Be Working On:
People management responsibility for the newly created Program Engagement Coordinator role.
Full people management responsibility including hiring, training/onboarding, participating in the performance review process, and regular goal setting/development conversations.
Re-Design and implement a comprehensive loyalty program to enhance patient retention.
Develop marketing strategies that personalize the patient experience and encourage engagement.
Manage data-driven campaigns and analyze results to optimize loyalty initiatives.
Partner withcross-functional teamsto ensure consistent messaging and program alignment.
Overseecommunicationchannels to ensure timely and relevant touchpoints with patients.
Conduct A/B testing for email campaigns, SMS messages, and othercommunicationefforts.
Supervise the loyalty marketing team and collaborate with the Marketing Specialist.
Provide regular reports on loyalty program performance and KPIs.
Ensure compliance with all regulatory and ethical standards.
Physical and Travel Requirements:
This is a remote position with occasional travel (10%).
What You Bring (Knowledge, Skills, and Abilities):
Proficient in CRM platforms and loyalty program tools.
Strongproject managementandanalytical skills.
Excellent verbal and writtencommunicationabilities.
Demonstrated ability to lead a team and work collaboratively.
Knowledge of marketing best practices and regulatory requirements.
Certifications/Licenses,Education, and
Experience:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Previous success with launching/implementing and growing a loyalty marketing program.
Minimum 5 years of experience in loyalty marketing orcustomer retentionroles.
Diversity & Inclusion
We serve patients and researchers fromdiversecultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain aninclusive culturewhere people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We valuediversityand believe that unique contributions drive our success.
At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changin…
Title: Manager of Loyalty Marketing
Company: Care Access
Location: Dallas, Texas, USA
Category: Healthcare, Marketing / Advertising / PR
