Overview
Manager, Paid Media Jobs in Tokyo, Japan at Gap Inc.
Title: Manager, Paid Media
Company: Gap Inc.
Location: Tokyo, Japan
About the Role
The Manager of Paid Media is responsible for driving the day-to-day oversight and execution of Paid Media investment in the most effective way for Gap Japan. Sitting within the Japan Marketing team, this role is part of a new approach for Gap, as the implementation of a full funnel strategy and a greater focus on performance marketing is underway. In this role, you will work closely with the Sr Manager, Integrated Marketing, Gap’s Media Agency partners and global Channel Planning teams to drive efficiency and effectiveness in all Paid Media investments, leveraging strong channel expertise and a cross-portfolio perspective. You will also lead the effort to identify opportunities for greater economies of scale and synergies across our brands.
What You’ll Do
Manage day-to-day Paid Social and Paid Search activation and execution, acting as the main point of contact with Media Agency resources dedicated to these channels
Lead communication with Media Agency in regard to pricing strategies, guarantees, preferred positioning, and all facets that deliver effectiveness across Gap’s Paid Social and Search investment
Consistently monitor Paid Social and Search investment activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity
Monitor Paid Social and Search investment from a cross-portfolio perspective to identify duplicative efforts and surface opportunities for efficiencies across the portfolio
Regularly conduct research and due diligence to identify Paid Social and Search innovation opportunities and best practices that will elevate Gap KK’s brands in the marketplace
Act as the main point of contact with the Global Media team to monitor and refine measurement and reporting practices
Lead packaging and socialization of insights, innovation opportunities, and best practices
Establish and drive continuous improvements to ROI by understanding the current and future Paid Social and Search landscape and identifying opportunities to improve effectiveness
Support Director in managing relationships with key publishers and platforms by keeping informed of evolving offerings and emerging partnership opportunities that can provide incremental value for Gap.
Who You Are
5+ years marketing experience with 3+ years experience in paid social and/or search investment
Extensive experience planning and executing paid social and search media campaigns
Deep knowledge of paid social channels, technologies, best practices, and trends
Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
Experience managing others, with a proven track record of collaborative management, team building, and managing individual contributors
Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination.
Women make up approximately 70% of Gap Japan’s workforce, they are active in all positions, from store staff to senior leaders at the Japan head office. In order to further promote the advancement of women and create an environment where everyone can work comfortably, we have set a diversity goal of increasing the percentage of female managers and new female hires to 50% each by 2025.
We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.
