Overview
Manager-Projects & Brand Activations/Dubai Jobs in Mumbai, Maharashtra, India at Tata Consumer Products
Position: Â Manager-Projects & Brand Activations (Dubai Based)
Key Deliverables in this role
Financial Outcomes
I)
New brand launches project execution and management:
Artwork development basis local requirements
Coordinating with compliance, R&D, supply chain and finance at various stages of the project
Working with sales teams in GCC to design and develop trade marketing collaterals and POSM
Support business head on digital and other media interventions, PR activations (example NPD related)
New product development support: example coffee premix , Tetley variants, Egypt blends which are not existing in any other geo unlike the lift and shift projects that have been ongoing so far
Customer Service
II)
Trade marketing, Alternate channel ( Ecom ) development and New market launch & Scale up support
Coordination with Cochin and GCC sales teams for new market listing, approvals and other documentation
Internal Processes
Ecom creative and content creation and regular maintenance support – coordination with agency in India and sales teams in GCC . Development of creatives for promotions and events
Support in driving trade and BTL activations – example:
Sampling, roadshows, cross promo (packaging design and development , child item shortlisting and costing , trials etc )
Run basic data analysis using offtake data from channels , investments being done and optimize trade marketing spends in coordination with sales teams month on month.
Innovation
and Learning
New launch tracking and input
optimization
Critical success factors for the Role:
Overall 5-8 yrs Brand Mktg, Brand Activation, New Launches, ECOM, Digital Marketing
Educational Qualification – MBA (Major in marketing preferred)
Having exposure in BTL / trade / Shopper marketing elements creation
Prior experience in working closely with sales team to drive business
Desirable success factors for the Role:
Experience of
brand management / sales experience / ECOM in FMCG category
Entrepreneurial
Mindset
Self-Starter with a
Willingness to
take risk
Pls note that this role is based in Dubai, United Arab Emirates
Title: Manager-Projects & Brand Activations/Dubai
Company: Tata Consumer Products
Location: Mumbai, Maharashtra, India
Category: Marketing / Advertising / PR, Sales
