Overview
Manager-Salesforce Marketing Cloud/SFMC Campaign Specialist Lead Jobs in McLean, Virginia, USA at Capital One
Manager-Salesforce Marketing Cloud (SFMC) Campaign Specialist Lead Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an experienced Marketing Campaign Specialist Manager with extensive Salesforce Marketing Cloud (SFMC) experience. The Capital One US Card Business is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of journey orchestration and marketing automation capabilities supported by well managed delivery processes.
This
exciting
new role will oversee a team of Marketing Campaign Specialists in addition to being responsible for consulting with Strategy Leads to design journeys, build audiences and test campaigns to ensure well managed deployments. This team lead will play a critical role in the transformation and modernization of owned-digital channel marketing for Card, bringing together consultation and tactical subject matter expertise in email marketing best practices.
This role is responsible for translating audience insights into marketing plans, building testing agendas and collaborating with partners to execute campaigns. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.
Capital One provides a fast paced,
dynamic environment
where you can excel in your career. At Capital One,
diversity
,
inclusion
& belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where
collaboration
and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values
diverse
perspectives, fosters
collaboration
and encourages
innovative
ideas – and are routinely recognized as one of the best companies to work for.
This role is Hybrid, with associates expected to consistently spend three days per week in the office.
Responsibilities Lead the well managed delivery of journey orchestration campaigns and initiatives
Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements
Oversee journey planning and execution including technical reviews and
quality control
Bring expertise in personalization and marketing automation to infuse leading practices around
dynamic
email content and segmentation rules to customize marketing campaigns
Partner with Marketing intent owners and delivery performers to streamline and optimize marketing journeys
Partner with Capital One Mar Tech leads for support related to new capability development, platform integrations and / or omni-channel execution
Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to drive priority changes Characteristics we’re seeking
Exceptional subject matter expertise in email marketing best p…
Title: Manager-Salesforce Marketing Cloud/SFMC Campaign Specialist Lead
Company: Capital One
Location: McLean, Virginia, USA
Category: Marketing / Advertising / PR, IT/Tech
