Overview
Manager, Shopper Marketing – Convenience Jobs in Santa Monica, California, USA at Red Bull North America
The Shopper Marketing Manager, Small Format Super Regional is responsible for defining and executing Red Bulls Shopper Marketing strategy and programming in the Small Format channel Super Regional customers (including Wawa, ampm, Race Trac, Murphy USA and Casey’s). This person will comprehensively develop and execute on-Brand Shopper Marketing initiatives that; meet shopper’s needs while delivering on both brand and customer priorities.
Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager will develop programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers.
This position requires strong projectleadershipskills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including generation of sales tools, creation of design and messaging, and definition of targets and look of success. They are the first point of contact for HQ, Field and Retail stakeholders and are held accountable for quality and timely execution. They will be the key Shopper Marketing representative at top Super Regional internal and customer meetings and responsible for the development of high value, custom andinnovativeprograms.
Simply put, the role sets Red Bull up to win in Small Format Super Regional Retail customers by expanding Brand impact and generating revenue driving solutions to retail challenges.
The key performance indicators will define and develop the following in the Large Format Super Regional Customers:
Red Bull Shopper Marketing strategy, activations & programs
Custom Super Regional Large Format Shopper Marketing programming
On-Brand, industry-leading Shopper Marketing programs
Creative Concepts & Messaging for shoppers at retail points of purchase
CommunicationTools/Engagement for retail stakeholders and buyers
Post-program analysis
EXPERIENCE Your areas of knowledge and expertise
that matter most for this role:
3+ years of experience in CPG environment, ideally within Sales, Brand or Shopper Marketing
Field experience is a plus
Strongproject management, solution orientation andcross-functional collaborationskills – ability to organize, prioritize and deliver on time
Strategic and intellectually curious, with track record of up-leveling projects to maximize success
Ability to drive insights into action
Excellent written and oralcommunication skills
Bachelor’s degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Travel 10-20%
Permanent
Benefits eligible
Title: Manager, Shopper Marketing – Convenience
Company: Red Bull North America
Location: Santa Monica, California, USA
Category: Marketing / Advertising / PR, Retail
